Segmentation Bases in the Mobile Services Market: Attitudes In, Demographics Out

Sell, Anna; Walden, Pirkko

doi:10.1109/hicss.2012.519

Cited by 9 publications

(6 citation statements)

References 20 publications

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“…The majority of the sample is between 40 and 65 years old. Following segmentation (Howell, 2012; Sell and Walden, 2012), the participants were grouped as follows:…”

Section: Resultsmentioning

confidence: 99%

Harvesting tourists’ ideas through an idea contest

Lalicic

Dickinger

2019

IJCHM

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Purpose This study aims to demonstrate how destination management organizations can fruitfully harvest users’ ideas by facilitating an online idea contest to enhance value creation and innovation processes. The structure of the idea quality, contest-related factors and user-related factors are investigated in relation to the overall quality of the ideas submitted by users. Design/methodology/approach A total of 489 ideas were assessed based on the overall quality and effects of various factors. A structural model was tested to analyze the dimensions contributing to quality of the submissions that influence the overall idea quality. Furthermore, non-parametric tests were performed to reveal how specific user traits as well as contest-related traits relate to overall idea quality. Lastly, post-hoc analyses were performed to reveal if mean values differ among users who are grouped according to age, overall idea quality, place of residence and age at time of submission. Findings The study demonstrates that novelty, feasibility, relevance and elaboration explain overall idea quality. Only the age of the idea submitter exhibits an impact on the level of idea quality, wherein younger users tend to submit higher quality ideas. The areas of innovation significantly differ depending on the users’ place of residence and age. Moreover, none of the contest-related traits that were analyzed have an impact on the level of overall idea quality. Practical implications Marketing managers and destination management organizations are given a set of recommendations on how to facilitate internet-based participation tools, such as idea contests, to collect high-quality input from various user segments and, subsequently, to feed their value creation and innovation processes. Originality/value Within the field of tourism, the open tourism paradigm is relatively new. New insights into the role of online tools, and how they can be leveraged to harvest users’ ideas, as well as users’ capabilities for enhancing tourism firms’ value creation and innovation processes, are provided.

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“…The majority of the sample is between 40 and 65 years old. Following segmentation (Howell, 2012; Sell and Walden, 2012), the participants were grouped as follows:…”

Section: Resultsmentioning

confidence: 99%

Harvesting tourists’ ideas through an idea contest

Lalicic

Dickinger

2019

IJCHM

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show abstract

“…While 47 percent of sixteen-to sixty-four-year-old Finns can be defined as inactive users and 38 percent use no advanced services with their cell phones at all. 20 A study written by Suominen, Hyrynsalmi and Knuutila adds to this same tradition of work on mobile technology consumers. 21 By analyzing cell phone users with three waves of cross-sectional surveys, researchers show that youth and young adults in Finland are surprisingly conservative toward new mobile devices and services.…”

Section: From Usage and Consumption To Sustainability?mentioning

confidence: 97%

ICT Mobility Research in Finland: From Immaterial Consumption to Material Sustainability?

Taipale¹

2015

Mobility in History

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“…Incremental refers to switching to a technologically subsequent generation, leapfrogging refers to skipping over one or more technological generations and transformational refers to paradigmatic technological change such as switching from feature phones to smartphones. Additionally, two further forms can be recognized: lateral and backtracking Sell et al, 2012). Lateral refers to switching without technological transition and backtracking switching to anterior technological standards.…”

Section: Mobile Phone Smartphone and Feature Phonementioning

confidence: 99%

“…Switching need not happen to along the lines of technological development as opposed to what is implied in the aforementioned categorization. Conversely, consumers can also refuse to use more advanced features or even backtrack their technological choices by, for example, returning from smartphones back to feature phones (Sell et al, 2012;Sell et al, 2014). In addition, there is also a more mundane variety of switching which can occur when there is no technological difference between an incumbent and an alternative.…”

Section: Information Technology Interaction: Consumer Switchingmentioning

confidence: 99%