Abstract:Drawing on the concept of audience construction, this study offers an empirical test of the argument by Boczkowski that journalists’ perceptions of their audience influence their implementation of new technologies. It uses a national survey of U.S. newspaper journalists to determine whether their perceptions of audiences’ use of and demand for video, social media, and mobile-oriented design predict their own public-facing use of those technologies. Findings indicate that journalists’ perceptions of audience de… Show more
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