2020
DOI: 10.1177/1461444820940293
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Seeing the forest for the trees: Visualizing platformization and its governance

Abstract: The complexities of platforms are increasingly at odds with the narrow legal and economic concepts in which their governance is grounded. This article aims to analyze platformization through the metaphorical lens of a tree to make sense of information ecosystems as hierarchical and interdependent structures. The layered shape of the tree draws attention to the dynamics of power concentration: vertical integration, infrastructuralization, and cross-sectorization. Next, the metaphor helps to revision th… Show more

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Cited by 152 publications
(160 citation statements)
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“…So what does a platform ecosystem look like? Media theorist José van Dijck (2020) has suggested we think of a digital platform as a tree. The various apps and tools that we use each day are the tree’s leaves.…”
Section: Missing the Tree For The Leavesmentioning
confidence: 99%
“…So what does a platform ecosystem look like? Media theorist José van Dijck (2020) has suggested we think of a digital platform as a tree. The various apps and tools that we use each day are the tree’s leaves.…”
Section: Missing the Tree For The Leavesmentioning
confidence: 99%
“…Europe is mostly operating under the GAFAM (Google, Amazon, Facebook, Apple, Microsoft) ecosystem (van Dijck 2020a), where commercial platforms extract data from users through surveillance mechanisms, and monetizes data by using it as a basis for making behavioural predictions (Zuboff 2019). This is linked to the platformization of the eb, he e la fo m h i ing b ine model ba ed on da a eillance ha ned commercial platforms to dominant infrastructures of the internet ecosystem, and penetrated society at large (Helmond 2015;Plantin et al 2016;van Dijck 2020b). In addition to this observation, digital personal, institutional and commercial memory archives are overlapping now (Garde-Hansen 2011) with social media playing a vital role, a he e la fo m g ide eo le beha io h o gh hei no m (Ro 2019) and the imaginary of digital infrastructures (Markham 2020).…”
Section: Co-dependencies Of Memory Ecosystemsmentioning
confidence: 99%
“…While most of the popular business literature puts forward digital platforms' 'blitzscaling' (Hoffman & Yeh, 2018) as a virtue and an ideal new market players should follow, much of social science literature on 'platformization' (Helmond, 2015;Nieborg & Helmond, 2019;van Dijck, 2020) or 'surveillance capitalism' describes the leading platforms' effects in terms of hegemony and dependencies they orchestrate. Both streams largely focus on 'winners' that manage to install themselves as obligatory passage points and, by and large, share the assumption that once dominant, the Facebooks and the Googles become too big to fail, too big to regulate, and too big to die.…”
Section: Kathryn Montalbano Appalachian State University United States Of Americamentioning
confidence: 99%