Seeing and thinking in pictures: A review of visual information processing

Abstract

Constructive and ecological theories of perception raise questions about whether visual perception is inherently data-driven (bottom-up) or interpreted in terms of higherorder cognitions (top-down). Analogies between these theoretical perspectives and the two visual systems involved in visual perception (the dorsal and ventral stream) suggest that the literature on visual information processing can be organized around two types of processes: object processing and spatial processing. Object processing involves the identification and recognition of stimuli in the environment and is shaped by existing concepts and associations in memory. It is associated with the processing of properties of objects such as color, size, shape, and pictorial details that are considered in this review. Spatial processing involves the perception of location, movement, spatial relations, and transformation of objects and other stimuli. Imagery-based processes that are used to transform marketing stimuli in order to simulate various possibilities are reviewed in this section along with individual differences in spatial and visual abilities.

Robot Helps When Robot Fits: Examining the Role of Baby Robots in Fertility Promotion

“…However, the temporal visual effects of baby robots do not significantly contribute to the subjective norms (family and peers) and perceived behavioral control (finance and energy). This result in the current study is consistent with prior research: the temporal visual reaction towards stimuli would be more associated with individual cognition and attitude formation, rather than with long-term social cognition and control beliefs [66,67]. Subjective norms are the cultural products of acceptable group conducts [68,69], indeed, they are formed in the context of society and culture, representing informal knowledge that governs the conduct of members in the society [70].…”

Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda

“…Typologies or taxonomies of visual design cues are discussed in a variety of research domains: neuroscience, psychology, computer science (information visualization), marketing, (video) advertising, and online visual merchandising (VDM) [ 7 , 16 , 50 , 51 , 52 , 53 , 54 , 55 ]. Although differently categorized or defined, these typologies often present more or less the same type of visual design cues.…”

“…In this paper we use the typologies of Adaval et al [ 50 ] and Sample et al [ 7 ] to structure the literature. Other existing typologies are definitely valuable, but more limited or specific in scope.…”

“…We started from a comprehensive taxonomy of visual design cues based on recent work of Sample et al [ 7 ] and Adaval et al [ 50 ]. We then critically reviewed the literature on the effect of visual design cues on behavioural outcomes and psychological processes.…”

“…In the remainder of the document, we start off with discussing which typologies of visual design cues exist and shortly explain the typologies of Sample et al [ 7 ] and Adaval et al [ 50 ]. Then, we provide a non-exhaustive review of visual design cues that affect behavioural outcomes and psychological processes in a food choice context.…”