Seebeck effect in the crystalline samples of Eu x Yb 1−x B 6 (x = 0, 0.082, 0.127, 0.9, 1) was investigated at temperatures 2-300 K. For all the compounds thermopower is shown to be well described by the sum of diffusion (S d = AT) and phonon drag components. The latter contribution is induced by quasilocal (Einstein) modes of ytterbium and europium ions with characteristic temperatures Θ E (YbB 6 ) ≈ 91 K and Θ E (EuB 6 ) ≈ 122 K. The estimation of effective mass m * of the charge carriers proves that increasing of Eu content induces crossover from 'heavy' holes with m h * (x 0.127) ≈ 0.3-0.36 m 0 to 'light' electrons with m e * (x 0.9) ≈ 0.12-0.13 m 0 (m 0 −free electron mass). For the Eu-rich compounds we propose the existence of additional point on the phase diagram, which corresponds to short-range magnetic order with enhanced spin fluctuations preceding the stabilization of magnetic polarons.