See now, act now: How to interact with customers to enhance social commerce engagement?

Xue, Jiaolong; Liang, Xinjian; Xie, Tao; Wang, Haizhong

doi:10.1016/j.im.2020.103324

Cited by 179 publications

(141 citation statements)

References 177 publications

Supporting

Mentioning

125

Contrasting

Unclassified

Order By: Relevance

“…About 80% of the respondents were female. The skewed distribution is about the average (75.4%) of two recent live stream studies conducted in China [1,69], in which female respondents accounted for 61.11% and 89.7% respectively. Furthermore, nearly 60% of respondents watched live stream shopping once a week.…”

Section: Methodsmentioning

confidence: 85%

How can live streamers enhance viewer engagement in eCommerce streaming?

Liu¹,

Sun²,

Lee³

2021

Proceedings of the Annual Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

eCommerce live streaming has enabled new forms of customer engagement, where live streamers, viewers and platform owners engage each other in real time to hawk and trade goods and services. Central to live streaming sales are live streamers. It is therefore critical to discover techniques to maximize live streamers' engagement with viewers. Based on the intimacy theory, we propose the perceived intimacy live streamers created improves online engagement with viewers. Our survey results suggest streamers' authenticity, attitudinal similarity and customer response capability enhance intimacy perceived by online viewers, leading to viewers' online engagement. Contributions of our study are discussed.

show abstract

Section: Methodsmentioning

confidence: 85%

How can live streamers enhance viewer engagement in eCommerce streaming?

Liu¹,

Sun²,

Lee³

2021

Proceedings of the Annual Hawaii International Conference on System Sciences

View full text Add to dashboard Cite

show abstract

“…In information systems studies this is referred to as the resiliency that some internal users have against projects that imply new technologies [ 54 , 55 ]. Consequently, the search for new ways of interacting with the consumers should be one of the premises of value offers [ 56 , 57 ].…”

Section: Discussionmentioning

confidence: 99%

Discovering the Value Creation System in IoT Ecosystems

López

Castillo

Corchado

2021

Sensors

View full text Add to dashboard Cite

Internet of Things (IoT) should not be seen only as a cost reduction mechanism for manufacturing companies; instead, it should be seen as the basis for transition to a new business model that monetizes the data from an intelligent ecosystem. In this regard, deciphering the operation of the value creation system and finding the balance between the digital strategy and the deployment of technological platforms, are the main motivations behind this research. To achieve the proposed objectives, systems theory has been adopted in the conceptualization stage, later, fuzzy logic has been used to structure a subsystem for the evaluation of input parameters. Subsequently, system dynamics have been used to build a computational representation and later, through dynamic simulation, the model has been adjusted according to iterations and the identified limits of the system. Finally, with the obtained set of results, different value creation and capture behaviors have been identified. The simulation model, based on the conceptualization of the system and the mathematical representation of the value function, allows to establish a frame of reference for the evaluation of the behaviour of IoT ecosystems in the context of the connected home.

show abstract

“…Prior studies have indicated that loyalty can be associated with various concepts reflecting the relationship between consumers and a company or a type of commerce. These concepts include engagement (Shawky et al, 2020), commitment, stickiness intention (Molinillo et al, 2021) and long-term psychological connection (Xue et al, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

The Impact of Value, Employees Performance and the Integration of Healthcare Services on Loyalty toward Community Pharmacies in Saudi Arabia: A Structural Model

Garrouch¹,

Alshemas²

2021

IJBM

View full text Add to dashboard Cite

With the focus of the scholars and literature on the importance of customer value, the emphasis has been paid to this concept in a great number of retailing specialties, but it was neglected in the case of community pharmacies. This research focuses on the service value, trust and employee performance as factors explaining loyalty to pharmacies and adds the verification of the impact of the integration of primary healthcare services as a way to enhance or sustain the level of loyalty to the initial pharmacy or switching intentions toward other pharmacies which integrate this kind of service. Thus, an original conceptual model is proposed and tested. A survey was distributed electronically via a social media application (WhatsApp) to participants based on the convenience sampling technique. 492 respondents submitted the survey. Results show that perceived value, employee performance and trust influence initial loyalty. In addition, the integration of Primary Healthcare services sustains this loyalty, but initial loyalty does not prevent switching intentions in case other pharmacies integrate primary healthcare services.

show abstract

See now, act now: How to interact with customers to enhance social commerce engagement?

Cited by 179 publications

References 177 publications

How can live streamers enhance viewer engagement in eCommerce streaming?

How can live streamers enhance viewer engagement in eCommerce streaming?

Discovering the Value Creation System in IoT Ecosystems

The Impact of Value, Employees Performance and the Integration of Healthcare Services on Loyalty toward Community Pharmacies in Saudi Arabia: A Structural Model

Contact Info

Product

Resources

About