“…Studies of public values and opinions are vital for environmental protection and the resolution of the issues stemming from climate change. This research topic was not only tackled by psychologists but also by sociologists (see Björn, et al, 2020;Brechin, 2010;Brechin, 2011;Casanova, Marteleira, 2018;Cvetković, Tomašević, Milašinović, 2019;Dietz, 2020;Dunlap, York, 2008;Hamilton, 2011;Hamilton, Stampone, 2013;Lorenzoni, Pidgeon, 2006;Miltojevic, Ilic Krstic, Petkovic, 2017;Nadić, 2011;Pajvančić, Ristić, 2011;Ungar, 1992;Wamsler, Alkan-Olsson, McCright, Marquart-Pyatt, Shwom, Brechin, Allen, 2016), who investigated and connected demographic characteristics, countries' levels of development, political affiliation, and the media influence on the formation and manifest expression of environmental awareness. The findings reveal that demographic characteristics, especially gender and level of education, as well as political ideologies have the strongest influence on environmental evaluation, climate change perception, and environmental activism.…”