2020
DOI: 10.21511/bbs.15(1).2020.02
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Security perception of e-banking users in India: an analytical hierarchy process

Abstract: When choosing online financial transactions, security is a paramount concern of users. Three categories of banks in India, namely public, private and foreign banks, have a completely different focus on technology and capabilities. The study aims at investigating e-banking users’ perception with regard to online risk for public, private and foreign banks. Online risk perception for the abovementioned banks was assessed on three major risk parameters, i.e. security aspect, privacy aspect, and trust; using a mult… Show more

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Cited by 26 publications
(19 citation statements)
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“…The AHP is a contemporary technique for dealing with MCDC and also supports the judgment maker to set the preference to make the best decision. The AHP comprises methods and philosophies applied to rank among the criteria and subcriteria (Kumar and Gupta, 2020). It is a mathematical technique that creates weighting value (Gupta et al, 2018).…”
Section: Investment In Cryptocurrencymentioning
confidence: 99%
“…The AHP is a contemporary technique for dealing with MCDC and also supports the judgment maker to set the preference to make the best decision. The AHP comprises methods and philosophies applied to rank among the criteria and subcriteria (Kumar and Gupta, 2020). It is a mathematical technique that creates weighting value (Gupta et al, 2018).…”
Section: Investment In Cryptocurrencymentioning
confidence: 99%
“…specific types of systems [11], malware [14] [12], usability [81]) or they are location specific (e.g. Switzerland [2], Brazil [3], India [82], Nigeria [83]). On the other hand, in the area of authentication, most of the literature cover general problems [84] [85] [86].…”
Section: Related Workmentioning
confidence: 99%
“…Investors have mixed opinions about data security concerns. Security perception was multifaceted, ensuring high-security standards bagged by familiarity, relationship and customer experience as well (Kumar and Gupta, 2020). There were some participating investors who felt that it is not only acceptable but also unavoidable to trade online.…”
Section: Data Securitymentioning
confidence: 99%