“…Of Internet users. According to Digimind: The Leading Social Media Listening and Analytics Solution,aspecialistinbusinessintelligencesoftware (Tran,2019),E-reputationis"theperception thatInternetusershaveofyourcompany,yourbrandorpeoplewhocollaborate(managers,employees) and which is potentially visible on many supports of the net" (Uikey & Bhilare, 2017). 66% of consumersseekadvicebeforebuyingaproductand96%seekadvicebeforebuyingaproductare influencedbytheE-reputationofabrandduringapurchase.Fromthemomentcompaniesbecame awareoftheimportanceofmasteringtheirE-Reputation,theconstructionofastrategytomanage theirE-Reputationbecameakeyelementfortheircommunication.However,companiesmustface thelackofcontroloverInternetusers'conversationsonthewebandasaresult,thefearofacrisison thenetisgrowingbecause,facedwithreal-timeinformationrelaysandtheresultingchainreactions (Louisot & Girardet, 2012), An online crisis can have a catastrophic and devastating effect on a company'se-reputation,butalsoonitsturnover.Companiesmustthenanalyzeanydatathatmay impacttheirE-reputation (Pan,2011).ItisinthiscontextofE-reputationthatourworkispartofit.…”