This article studies how distance influences the choice of tourists about their holiday destination during times of economic crisis. In particular, we analyse the specific case of domestic tourism flows across Italian regions during the 2000–2012 period by estimating a gravity model. Our estimations yield the effect of distance year by year. The output suggests that distance gained weight during the years of the Great Recession and therefore confirms, from a macroeconomic perspective, that tourists tend to choose closer destinations in times of crisis.