Seasonal nomadic visitors in Tokyo, Japan: a smart travel design perspective using Burke’s narrative framework

Park, Jaehyun; Ogushi, Yoko; Park, Kwang‐Su

doi:10.1080/10941665.2019.1569078

Cited by 2 publications

(2 citation statements)

References 21 publications

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“…In terms of sample size sufficiency, various scholars have adopted a range of participant/artefact numbers when examining the application of Burke’s Pentad across various contexts. For instance, Park et al (2021) employed just five participants in their study of nomadic seasonal visitors, while Chen et al (2023) recruited nine respondents in an investigation of service design principles through the lens of Burke’s Pentad. Sampling in this context is determined by the richness of data to address the research questions of interest, as epitomised within small sample sizes observed in studies on TikTok too (see for instance Vizcaíno-Verdú and Abidin, 2023; Yu and Zhao, 2022).…”

Section: Methodsmentioning

confidence: 99%

“…Burke's Pentad has been productively adopted in other instances of tourism-related study. For instance, Park et al (2021) analysed Japanese nomadic visitors seeking jobs as a socially constructed phenomenon and found that these individuals highlighted opportunities and challenges of nomadic visitor jobs. Likewise, Henning (2008) alluded to how guided hikes were akin to the notion of a performance, where visitors presented their encounters as 'lived' experiences in a dramaturgical manner.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

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A pentadic analysis of TikTok marketing in tourism: The case of Penang, Malaysia

Tham,

(Ava) Chen,

Durbidge

2023

Tourist Studies

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Several destinations have jumped on the TikTok bandwagon to explore consumer reactions and motivations towards visit intentions, though these are largely limited to point-in-time surveys. Using the example of Penang, Malaysia, this research contributes to the paucity of knowledge surrounding TikTok in tourism by analysing contents generated from the destination management organisation, travel influencers, and other tourists participating in a TikTok competition for the destination. Drawing from Burke’s Pentadic analysis, the findings reveal the sociological interactions where the performativity of the short videos are staged by different users with the destination as the backdrop. Theoretical and managerial implications are highlighted to inform current and future practices of TikTok (re)presentation in tourism, and how the platform can be used distinctively to socially interact with various target markets and stakeholders.

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