“…This makes coordination in the supply chain especially important (Kvaløy & Tveterås, 2008), and has led to the use of risk reducing instruments, such as contracts (Larsen & Asche, 2011) and futures (Asche, Misund, & Oglend, 2016), and avoiding auctions-a transaction mechanism that is much more common for wild fish (Sogn-Grundvåg, Zhang, & Iversen, 2019). On the other hand, the control over the production process allows salmon farmers to have product available year round, with minimal exposure to seasonality in production as is the case in wild fish production (Bertheussen & Dreyer, 2019;Birkenbach, Cojocaru, Asche, Guttormsen, & Smith, 2020). This means that there will always be a company able to supply salmon if one is willing to pay the price (Oglend & Straume, 2019;Straume, Landazuri-Tveteraas, & Oglend, 2020).…”