In 1989 Judith Stein, Tom Kean, and I published a book on cancer information-seeking using a database of more than one million calls to the Cancer Information Service. From those data and other surveys conducted in the early 1980s a picture of the public emerged as a group keenly aware of cancer, underestimating its incidence and overestimating its mortality, and feeling helpless about preventing it. At that time, the public reported using television, newspapers, and magazines as channels to get cancer prevention information.The only sources of cancer information recognized by significant proportions of the population were the American Cancer Society and personal physicians. Poverty, more than race or ethnicity, impacted the public's information-seeking. The ''information poor'' often had inadequate processing skills and were locked in an information ghetto, fatalistic, and overdependent on television as a communication channel (Freimuth, Stein, & Kean, 1989).The information and communication revolution of the last 10 years demands that we update these findings. Fortunately, the National Cancer Institute, (NCI) has created a tool to help us. The Health Information National Trends Survey (HINTS) is an incredibly powerful survey that assists researchers to examine health information-seeking in the Internet age. The HINTS' unique attributes include its large sample size, its theorygrounded design, and its potential for repeated data collection. The NCI has created a website where researchers can register presentations using the data, abstracts of research in progress, and publications (http://cancercontrol.cancer.gov/hints/research.html). An analysis of the 27 abstracts registered at the time this article was written provides excellent examples of these unique attributes.First, the HINTS' sample size (6,369) with oversampling of minorities is an asset that few other surveys can claim. It will be possible with this dataset to separately analyze the information-seeking behaviors of important minority and socioeconomic groups. It also will be possible to cull out large enough samples of specialized groups. Finney Rutten and colleagues have used the HINTS to study why men aged 50 and older use prostate-specific antigen (PSA) screening. Because of HINTS large sample size they are able to compare groups on such demographics as age, race/ethnicity, education, and health insurance. Clayman and colleagues are comparing credibility of various sources between Hispanics who completed the survey in either Spanish or in English. These opportunities hold much promise for developing a more sophisticated understanding of health information-seeking.Second, the HINTS survey instrument has been developed on a foundation of health behavior and communication theories, making it possible for researchers to