Mainstream media representations of women have shaped the concepts of femininity and have influenced the way women view and present themselves in various contexts. Erving Goffman's (1959) Theory on Self-Presentation described how individuals perform roles to project a desired impression to others. Currently, social media platforms allow women to share their lives and interests with a wide-reaching audience. Within this historic context, the purpose of this study was to examine the lives and experiences of amateur female figure competitors who represented themselves and their interests in fitness via photographs on Instagram. Eight women who shared their fitness journeys on social media and who competed in National Physique Committee figure competitions participated in semistructured interviews. Thematic analysis of responses yielded 90 raw data themes and 16 higher-order themes, which were then categorized into four general dimensions. Analysis indicated that Instagram was used to provide motivation, knowledge, and feedback to women in relation to their fitness journeys. They were also gratified by being role models for other women who sought self-improvement. These findings add to the existing research on self-presentation and social media usage in a given sociocultural context and the contested terrain of sports. v ACKNOWLEDGEMENTS Many thanks go to Dr. Jessica W. Chin, who encouraged and guided me through the entire thesis process. Thank you for your patience, understanding, and effort in making this idea a reality. To my family and friends who supported me through all of my time in the graduate program, I owe everything to you. Your concern, words of encouragement, cheerleading, and kindness helped get me through this challenging process, and I am forever grateful. My greatest struggle was having the self-confidence and motivation to finish, and your belief in me was what helped me persevere to the end. My committee members were very encouraging and enthusiastic about my research and I appreciate all of your guidance and wisdom. Finally, a special shout out to my participants for the way they changed my perspective on the sport of figure competitions and the way people in the fitness community share their journeys on Instagram. Their willingness to share their stories, beliefs, and attitudes was incredibly inspiring to me as a woman who struggles with body image insecurities and self-confidence. I will always cherish this experience. vi