Search Engine Optimization—Black and White Hat Approaches

Malaga, Ross A.

doi:10.1016/s0065-2458(10)78001-3

Cited by 43 publications

(29 citation statements)

References 8 publications

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“…They are meant to enhance the indexing process of web pages by search engines [11][12][13][14]. Among others, if web page authors employ SEO techniques, this results in higher web page visibility in response to relevant user queries [16]. Elements that impact on the visibility of web pages are related to the metadata structure of the page, its content and the number of hyperlinks pointing to the web page in question [12][13][14]17,18].…”

Section: Search Engine Optimization (Seo) Techniques For Visibility Omentioning

confidence: 99%

“…SEO techniques "tune" the metadata structure and content of a web page to increase its visibility by web search engines. The number of hyperlinks and the way in which users refine their search query terms are beyond the web publisher's control [16]. However, the search behavior of users can be observed (or modeled) to understand how keywords (or key phrases) are employed when searching for information on a particular topic.…”

Section: Search Engine Optimization (Seo) Techniques For Visibility Omentioning

confidence: 99%

“…The majority of information is available in non-academic platforms such as blogs, online discussion forums, websites and anecdotes [16]. The four main SEO techniques are keyword research, indexing, on-site optimization and off-site optimization [16]. On-site optimization consists of techniques applied to web pages in order to enhance their online visibility.…”

Section: Seo Techniques In Academic Literaturementioning

confidence: 99%

Section: Overviewmentioning

confidence: 99%

“…Results for this second set of pages were also collected for a period of 87 days (23 November 2014 to 18 February 2015). According to literature about SEO techniques, a period of 87 days (i.e., 3 months) is adequate to allow the submitted pages to appear in the search results of web search engines (Google and Bing) [16]. The webmaster tools provided reports with information about page traffic, crawl information and search keywords (queries) that triggered appearances of the pages in the search results of respective search engines, the number of pages that were retrieved, the number of times a page appeared in a search engine result (impressions) and the average position (rank) of a page in the list of search engine results.…”

Section: Overviewmentioning

confidence: 99%

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Employing Search Engine Optimization (SEO) Techniques for Improving the Discovery of Geospatial Resources on the Web

Katumba

Coetzee

2017

IJGI

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Abstract:With the increasing use of geographical information and technology in a variety of knowledge domains and disciplines, the need to discover and access suitable geospatial data is imperative. Most spatial data infrastructures (SDI) provide geoportals as entry points to the SDI through which geospatial data are disseminated and shared. Geoportals are often known in geoinformation communities only, and they present technological challenges for indexing by web search engines. To overcome these challenges, we identified and categorized search terms typically employed by users when looking for geospatial resources on the Web. Guided by these terms, we published metadata about geospatial sources "directly" on the Web and performed empirical tests with search engine optimization (SEO) techniques. Two sets of HTML pages were prepared and registered with Google and Bing respectively. The metadata in one set was marked up with Dublin Core, the other with Schema.org. Analysis of the results shows that Google was more effective than Bing in retrieving the pages. Pages marked up with Schema.org were more effectively retrieved than those marked up with Dublin Core. The statistical results were significant in most of the tests performed. This research confirms that pages marked up with Schema.org and Dublin Core are a novel alternative for improving the visibility and facilitating the discovery of geospatial resources on the Web.

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Section: Search Engine Optimization (Seo) Techniques For Visibility Omentioning

confidence: 99%

Section: Search Engine Optimization (Seo) Techniques For Visibility Omentioning

confidence: 99%

Section: Seo Techniques In Academic Literaturementioning

confidence: 99%

Section: Overviewmentioning

confidence: 99%

Section: Overviewmentioning

confidence: 99%

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Employing Search Engine Optimization (SEO) Techniques for Improving the Discovery of Geospatial Resources on the Web

Katumba

Coetzee

2017

IJGI

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Retracted: An Empirical Study of an Internet Marketing Strategy for Search Engine Optimization

Shih

Chen

2012

Hum Ftrs & Erg Mfg Svc

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Over the past few years, more and more Internet visitors are reaching websites through search engines rather than through direct links from another web page. Search engines have come to occupy a prominent position in the online world and are being used to find all kinds of information including things, events, people, and places. The search engine is also coming to play a greater role as a critical link between firms that use the Internet to build their image and find their target customers. How to achieve a high ranking in such search results given certain search words or phrases has become an issue of much interest in Internet marketing. The purpose of the current study is to develop a search engine optimization (SEO) mechanism that can be used by an enterprise to improve the ranking of its website in the search engine results. Social networking sites are included in our exploration of Internet marketing strategy. The proposed mechanism is then applied in the operations of an online ebook store. The website rankings obtained from two well‐known online search engines (Google and Yahoo) are evaluated in efforts to explore a better strategy to ensure higher rankings. The results reveal that a well‐designed SEO strategy, with the incorporation of social networking, can effectively enhance the website's visibility and exposure. Such a strategy will eventually contribute to overall site traffic and improve interaction with customers. © 2012 Wiley Periodicals, Inc.

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Technical Aspects of Web Design

Semerádová

Weinlich

2020

SpringerBriefs in Business

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Search Engine Optimization—Black and White Hat Approaches

Cited by 43 publications

References 8 publications

Employing Search Engine Optimization (SEO) Techniques for Improving the Discovery of Geospatial Resources on the Web

Employing Search Engine Optimization (SEO) Techniques for Improving the Discovery of Geospatial Resources on the Web

Retracted: An Empirical Study of an Internet Marketing Strategy for Search Engine Optimization

Technical Aspects of Web Design

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