“…Due to the dipolar nature of merocyanine, they could interact with pi-pi interactions forming a dimer and exhibiting strong exciton coupling, , wherein the excitonic property varies depending on the position and distance between two molecules. The broadening scope of covalently linked chromophores within the DNA-scaffolded excitonic dimers can open up additional applications in activating charge transfer, programming photoproduct, and serving as an excitonic chiroptical reporter for probing the conformational dynamics of DNA structures …”