Value‐centric analysis of user adoption for sustainable urban micro‐mobility transportation through shared e‐scooter services
Levent Çallı,
Büşra Alma Çallı
Abstract:Micro‐mobility services, which are considered a sustainable alternative to traditional transportation modes, have gained substantial popularity due to advancements in mobile technology. As one of those modes of transportation, shared e‐scooter services have encouraged several startups in urban areas, allowing them to reach massive numbers of consumers in a highly competitive environment. This study aims to explore gains and barriers that affect the intention of consumers to use shared e‐scooter services, all w… Show more
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