Abstract:This paper presents an unconventional view of media production, not as the direct production of media content or forms, but the cultivation of spaces for media production taking place elsewhere. I draw on a close analysis of Destination Local, a program of UK charity Nesta, which focused on the implications of location-based technologies for the emergent field of 'hyperlocal' media. Although the first round of the program -the focus in this paper -funded 10 experimental projects alongside extensive research, my argument is that Destination Local was less a matter of enabling specific place-based hyperlocal media outlets. Rather, it was an attempt to anticipate, assemble and animate a broader UK hyperlocal media 'space', composed of both technical ecologies (e.g. data, devices, platforms, standards) and practical fields (e.g. journalism, software development, local government, community activism). This space, I argue, was anchored to a largely implicit political discourse of localism.
Key words:anticipation; computation; hyperlocal media; localism; location-based media; media production; mobile technology; philanthropy; social media; space 3 The shot, initially out of focus, sharpens to reveal Maida Vale station, a London Underground stop. A woman leaving the station is shown deftly retrieving her smart phone. An upbeat acoustic guitar score begins, soon joined by harmonica. She lifts the phone to eye level, and the view cuts to an augmented reality app, seen through a point of view shot. Noticing a shuttered shop, she uses the app to call up information about a planning application for a new supermarket at the site. Then, within the same app environment, she goes on to explore a series of social media and user-generated contributions related to the planning application: on Twitter, on YouTube, in blogs, and through council petitions. It seems to be precisely the sort of app that might appeal to attentive house and flat owners living in this comfortable London suburb.LocalSay, the name of the mobile app presented in the video, was the result of a public-private partnership between London's Westminster City Council and a Soho-based digital media company, who styled themselves as 'the perfect mix of bureaucrats and creatives'.