Abstract:R&D success has been linked to the development and creation of billion‐dollar human medication. The blockbuster drugs are the main driver of industrial R&D and contribute a major share of the total pharmaceutical sales, profits, and market value of the successful companies. This article describes successes and failures of biotechnology R&D, criteria for blockbuster brands, global sales of biologics blockbuster brands, changing regulations, cost constraints, public‐private partnership to deliver and… Show more
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