2020
DOI: 10.1002/kpm.1656
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COVID‐19 induced emergent knowledge strategies

Abstract: The pandemic of COVID‐19 is considered the most complex global process generated so far due to its unprecedented power of disruption, interconnection, and lockdowns in all the domains of our life, from health to economy, education, research, culture, sports, and social isolation. The COVID‐19 crisis came like any other natural disaster, finding people and organizations unprepared for disruptive power and social nexus. The unthinkable became a reality, and people realized that organizations and governments have… Show more

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Cited by 57 publications
(65 citation statements)
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References 40 publications
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“…As the disruption brought by COVID‐19 was unexpected, all organizations including governments and businesses realized that they have no strategic knowledge on how to deal with this phenomenon. The only available solution was to switch from deliberate strategies used in “normal times” to emergent knowledge strategies, which had to develop on the spot (Bratianu & Bejinaru, 2021 ).…”
Section: The Covid ‐19 Crisismentioning
confidence: 99%
See 1 more Smart Citation
“…As the disruption brought by COVID‐19 was unexpected, all organizations including governments and businesses realized that they have no strategic knowledge on how to deal with this phenomenon. The only available solution was to switch from deliberate strategies used in “normal times” to emergent knowledge strategies, which had to develop on the spot (Bratianu & Bejinaru, 2021 ).…”
Section: The Covid ‐19 Crisismentioning
confidence: 99%
“…The classical systems thinking approach presented in this paper can be enriched by a complexity approach (Bratianu & Bejinaru, 2021 ). This can be beneficial for both governments and businesses, as it allows to develop new, nonlinear, and probabilistic mental models, helping to tackle challenges posed by the COVID‐19 crisis.…”
Section: Conclusion and Recommendationsmentioning
confidence: 99%
“…The mushrooming of COVID-19 related to the hospitality industry provides many opportunities to study and develop business. It is an excellent moment for environmental learning in the hospitality industry because stakeholders expect new skills, knowledge, capabilities and qualifications (Constantin Bratianu & Bejinaru, 2021 ; Sigala, 2020 ).…”
Section: Introductionmentioning
confidence: 99%
“…This change was already envisaged by Bratianu and Bejinaru ( 2021 ) who stated that “Time is not waiting for our travel to the future and is coming toward us with accelerated speed creating shocks and discontinuities.”; furthermore these authors pointed out that Covid‐19 forces the development of emergent knowledge strategies; and those strategies have the following characteristics: are based in knowledge sharing and exploration processes; use rational, emotional and spiritual knowledge; they face an unpredictable future and disruptive changes in which the dominant business logic is to survive and recover; they are done through complex thinking. In the same kind of reasoning, Tomé and Gromova ( 2020 ) concluded that Covid‐19 will emphasize the need for unknown‐knowns, which are based on knowledge sharing, and also the unknown‐unknowns, that are based on knowledge exploration; and knowledge exploitation and knowledge acquisition based in the known‐knowns and the known‐unknowns became less valuable.…”
Section: Discussionmentioning
confidence: 95%