Communal focused or market focused: Moral judgment on business practices in nonprofit organizations
Chengxin Xu
Abstract:Although the adoption of business‐like practices, such as commercialization and managerialization, may enhance the capacity and sustainability of nonprofit organizations, these practices may elicit negative reactions from the general public. This tension poses a challenge for nonprofit organizations as they seek to strike a balance between implementing practices that promote growth and survival and maintaining public support. This study focuses on people's moral judgment of nonprofits' practices and offers a s… Show more
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