Science Communication Online: Engaging Experts and Publics on the Internet

Mehlenbacher, Ashley Rose

doi:10.26818/9780814213988

Cited by 33 publications

(31 citation statements)

References 96 publications

(141 reference statements)

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“…And now we are beginning to see tweetorial genre innovation that is coronavirus oriented within #EpiTwitter and #MedTwitter communities. A moves analysis based in the rhetorical genre studies tradition (Mehlenbacher, 2019) makes it possible to identify the emergence and crystallization of at least four distinct tweetorial subgenres (see Table 1).…”

Section: Emergence Of the Literacy Support Tweetorialmentioning

confidence: 99%

Misinformation Inoculation and Literacy Support Tweetorials on COVID-19

Graham

2020

Journal of Business and Technical Communication

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Many expected federal public health agencies to provide timely and accurate information about the COVID-19 pandemic. That did not happen. In response, physicians and epidemiologists have explored new ways to educate the public about COVID-19 and protect against misinformation. One genre that has received significant uptake is the tweetorial, threaded tweets that educate followers on technical matters. This article builds on prior genre studies of the tweetorial to explore how #MedTwitter and #EpiTwitter communities have refashioned the emerging conventions of the tweetorial as part of efforts to protect the public from COVID-19 misinformation.

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Section: Emergence Of the Literacy Support Tweetorialmentioning

confidence: 99%

Misinformation Inoculation and Literacy Support Tweetorials on COVID-19

Graham

2020

Journal of Business and Technical Communication

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“…9 adapted from ElShafie, 2018): (i) connecting with your audience, (ii) raising problem awareness, (iii) relating to a practitioner's world, (iv) acknowledging remaining challenges for practice; and (v) giving a take-home message. Although this sequence is often used in science blogs (Mehlenbacher 2019), feedback results show that a focus on the management application is also useful to increase the perceived usefulness of and engagement with our visual storylines.…”

Section: Defining the Storyline Partsmentioning

confidence: 99%

Storylines for practice: a visual storytelling approach to strengthen the science-practice interface

et al. 2020

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A growing number of scientific publications is available to promote sustainable river management. However, these publications target researchers rather than water management professionals who are responsible for the implementation of management practices. To bridge this science-to-practice gap, we conceptualize and propose a series of steps to prepare effective storylines targeted at a practitioner audience. We developed this approach within a research program that supports integrated and collaborative river management. We prepared three storylines, each based on one scientific publication. The storylines combined text and interactive visuals using the ESRI StoryMaps tool to make them available online. Via focus groups with 44 participants from research and practice, we evaluated the perceived usefulness of and engagement with the content and design. We collected feedback from participants using a survey as well as via audio and screen recordings. Our findings show that we should narrow down the audience of the storylines by tailoring them to the needs of project managers rather than specialized advisors. Therefore, the content should offer more than a visual summary of the research by showing examples of the management application. A more engaging sequence with a clear protagonist is further required to better relate to the problem and the potential application. Although visuals and interactive elements were considered attractive, a multi-disciplinary editorial team is necessary to better complement the visuals' design to the text. The level of detail of participants' feedback shows that involving project managers to co-create storylines can be an important step for improvement.Publisher's Note Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

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“…Such habituation, or “contribution to social formations,” have historically been more well-documented in “stabilized-for-now” (Schryer, 1993) genres, such as those in professional discourse and academic writing. More recently, however, scholars have shifted to question how genre interrelationships develop and function in more public contexts (e.g., Mehlenbacher, 2019; Reiff & Bawarshi, 2016). In Genre and the Performance of Publics , Reiff and Bawarshi (2016) point out that in public discourse, “the relations that hold between genres are less enforced, where genre translations are more rhizomatic and more subject to mistake, abuse, and recontextualization” (p. 12).…”

Section: Genre Uptake and Relationships Between Genresmentioning

confidence: 99%

Genre Uptake as Boundary-Work: Reasoning About Uptake in Wikipedia Articles

Cooke

2020

Journal of Technical Writing and Communication

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The circulation of scientific and technical genres in online publics can shape both public opinion and policy deliberation about issues such as global warming. While rhetoric and professional writing scholarship has documented the myriad ways that genres are transformed as they circulate across discursive boundaries, few examine how argument shapes those transformation and circulations. Drawing on Gieryn’s concept of boundary-work, this article analyzes arguments in the discussion pages of Wikipedia articles about global warming to document how editors argue about genre as they deliberate over what counts as reliable sources of global warming knowledge. This analysis demonstrates how argument mediates genre uptake and circulation. In doing so, it helps account for how technical and scientific genres circulate in contemporary online publics.

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Science Communication Online: Engaging Experts and Publics on the Internet

Cited by 33 publications

References 96 publications

Misinformation Inoculation and Literacy Support Tweetorials on COVID-19

Misinformation Inoculation and Literacy Support Tweetorials on COVID-19

Storylines for practice: a visual storytelling approach to strengthen the science-practice interface

Genre Uptake as Boundary-Work: Reasoning About Uptake in Wikipedia Articles

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