We study boundary value problems with measure data in smooth bounded domains Ω, for semilinear equations involving Hardy type potentials. Specifically we consider problems of the form −L V u + f (u) = τ in Ω and tr * u = ν on ∂Ω, whereis monotone increasing with f (0) = 0 and tr * u denotes the normalized boundary trace of u associated with L V . The potential V is typically a Hölder continuous function in Ω that explodes as dist (x, F ) −2 for some F ⊂ ∂Ω. In general the above boundary value problem may not have a solution. We are interested in questions related to the concept of 'reduced measures', introduced in [4] for V = 0. For positive measures, the reduced measures τ * , ν * are the largest measures dominated by τ and ν respectively such that the boundary value problem with data (τ * , ν * ) has a solution. Our results extend results of [4] and [6], including a relaxation of the conditions on f . In the case of signed measures, some of the present results are new even for V = 0.