We discover new, hitherto unknown, shadow poles in Brune's alternative parametrization of R-matrix theory [Brune, Phys. Rev. C 66, 044611 (2002)]. Where these poles are, and how many there are, depends on how one continues R-matrix operators to complex wave numbers (especially the shift S and penetration P functions). This has little consequence for the exact R-matrix formalism (past the last energy threshold), as we show one can still always fully reconstruct the scattering matrix with only the previously known alternative parameters (poles and corresponding resonance widths), for which there were as many poles as the number of levels N λ . However, we generalize the alternative parametrization to the Reich-Moore formalism and show that the choice of continuation is now critical as it changes the alternative parameters values (poles and residue widths are now complex). In order to establish nuclear libraries with alternative parameters, the nuclear community will thus have to decide what convention to adopt. We argue in favor of analytical continuation (against the legacy of Lane and Thomas approach) in the second article [P. Ducru, B. Forget, V. Sobes, G. Hale, and M. Paris, Phys. Rev. C 103, 064609 (2021)] of this trilogy on pole parametrizations of R-matrix theory, on which we build to establish the windowed multipole representation or R-matrix cross sections in the third and last article [P. Ducru, A. Alhajri, I. Meyer, B. Forget, V. Sobes, C. Josey, and J. Liang, Phys. Rev. C 103, 064610 (2021)]. We observe the first evidence of shadow poles in the alternative parametrization of R-matrix theory in the isotope 134 Xe spin-parity group J π = 1/2 (−) and show how they indeed depend on the choice of continuation to complex wave numbers.