“…There is, however, no well-vetted quantitative rheological model for branched WLM solutions and so such deductions cannot, at present, be tested. A recent, comprehensive review of this field is contained in volume 140 of the CRC Surfactant Science Series, entitled "Giant Micelles, Properties and Applications" edited by Zana and Kaler [10], which, along with the aforementioned COCIS reviews [7,11], and a complementary review by Ezrahi et al [12], provides a basis of study for those interested in this field. Consequently, the scope of this review is a summary of the recent literature reports concerning the rheology of branched wormlike micelles, with emphasis on the past half decade.…”