motivated by an interest in the relative impact of transition on consumption and identity formation using ritual practice as a context. Publications have centred on the interrelationships between adolescent consumer behaviour and the social factors that affect the consolidation of identity positions. 3 Abstract: The purpose of this paper is to examine the role of dark tourism in constructing narratives and stories which co-create and reinforce national identity. By focusing on the voice of the tourist and their consumer experience, we develop an understanding of youth behaviours and motivations associated with dark tourism and the effect of social influences in forming narratives. This empirical study comprises 20 interviews with young American dark tourist site visitors, 11 of whom were re-interviewed. The emic insights suggest dark tourism experiences can be used to (re)affirm individual roles, enhance feelings of national identity and co-create a self as well as a national identity. An etic conceptual model is proposed that is specifically designed for dark tourism sites. It provides a novel explanation of national identity co-creation and recognises the relationship between tourist motivation, experience and co-creation.
Michael Saren is Professor ofKeywords: Co-creation, National Identity, Dark Tourism, Narratives, Youth Summary statement of contribution: This research provides a theoretical contribution to our understanding of the ways in which national identity and dark tourism are linked. Taking a social construction perspective the empirical research design comprises 20 interviews with young American dark tourist site visitors, 11 of whom were re-interviewed. These repeat interviews take account of the reinterpretation of the tourists' experiences and ensure that the researchers' understanding of the first-round interviews was close enough to the interviewees' worldviews. We conceptualise the intricate and sometimes inconsistent stances that visitors take when explaining their dark tourism motivations and reflections and propose a new conceptual framework.4