Scanning museum visitors

Jansen‐Verbeke, Myriam; Rekom, Johan van

doi:10.1016/0160-7383(95)00076-3

Cited by 168 publications

(37 citation statements)

References 6 publications

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“…To stimulate and maintain the interest of these visitors, the museum setting needs to be diverse and interesting and the 'story of the place' needs to be presented through a variety of multisensory media. Elements of surprise and novelty, together with dynamic and interactive exhibits, lead to higher visitor satisfaction and more effective learning (Jansen-Verbeke & Van Rekom 1996).…”

Section: A Museum Attractionmentioning

confidence: 98%

Industrial heritage: A nexus for sustainable tourism development

Jonsen‐Verbeke¹

1999

Tourism Geographies

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Many former industrial and mining areas have lost their industrial function and are now turning to tourism for regional revitalization. The transformation process from an industrial (and derelict) landscape into an area of interest for tourists is a major challenge both for planners and for tourism marketers. From a social and political point of view, the revival of a cultural identity is at stake in these areas. The first reaction in the period following the closing of an area's mines is to erase all traces of the past, to eliminate the old landmarks and the scars on the landscape and, as far as possible, to return to the natural landscape of the pre-industrial stage. Having gone through the traumatic process of declining employment and downgrading of environmental quality, the search for new activities to support sustainable regional development is a political priority. The issue for tourism, which offers a development model that is appropriate and feasible in the context of a post-industrial community and environment, is centred on a realistic assessment of the tourism potentials of industrial heritage sites and artefacts and the development of an integrated regional development plan. A political debate concerning the conversion options for Belgium's Limburg region mining sites has been underway for many years. Only recently, however, has the potential for tourism been assessed. A regional development plan for the mining region in Limburg has been developed, taking into consideration the various issues in the transformation process from a derelict mining area to a region ripe for tourism.

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Section: A Museum Attractionmentioning

confidence: 98%

Industrial heritage: A nexus for sustainable tourism development

Jonsen‐Verbeke¹

1999

Tourism Geographies

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“…However, museum shopping experiences have received scant attention. Museums are an integral component of cultural heritage and are important heritage attractions, especially within major cities [25]. If visiting museums is regarded as a form of tourism, the shopping experiences of museum visitors may bear some similarities to other tourism shopping experiences [26].…”

Section: Shopping Experiences In Museumsmentioning

confidence: 99%

Museum Tourism 2.0: Experiences and Satisfaction with Shopping at the National Gallery in London

et al. 2019

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The tourist shopping experience is the sum of the satisfaction or dissatisfaction from the individual attributes of purchased products and services. With the popularity of the Internet and travel review websites, more people choose to upload their tour experiences on their favorite social media platforms, which can influence another's travel planning and choices. However, there have been few investigations of social media reviews of tourist shopping experiences and especially of satisfaction with museum tourism shopping. This research analyzed the user-generated reviews of the National Gallery (NG) in London written in the English language on TripAdvisor to learn more about tourist shopping experience in museums. The Latent Dirichlet Allocation (LDA) topic model was used to discover the underlying themes of online reviews and keywords related to these shopping experiences. Sentiment analysis based on a purpose-developed dictionary was conducted to explore the dissatisfying aspects of tourist shopping experiences. The results provide a framework for museums to improve shopping experiences and enhance their future development.Sustainability 2019, 11, 7108 2 of 16 cultural experiences, visitors can attend learning programs organized by museums and interact with instructors [9]. Sociability refers to the experience that both visitors and members seek. Museums hold events to meet social needs. For example, museums can have more seating, social spaces for members, dining facilities, and even grandparents' rooms. In addition, the recreational experience is an important element of the museum [5,9].Moreover, with the rapid growth of digitalization and informatization as well as the propagation of consumer commentaries, many museums visitors write reviews and post them on social media. Consumers create authentic content and share their positive and/or negative emotional experiences on social media [10]. These trends make it possible to collect large amounts of data from various social networks to evaluate corporate performance, improve customer experience, and identify opportunities for service innovation from the customer's perspective [10][11][12].This research analyzed online reviews from TripAdvisor (www.tripadvisor.com), the largest social travel website in the world, with about 315 million reviewers and over 730 million reviews of hotels, restaurants, attractions, airlines, and other travel-related businesses [13] under the four-dimension experience framework proposed by Kotler [9].The following research questions were addressed:

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“…Statistical surveying constitutes an essential piece of a powerful Place Marketing Plan execution (van Limburg 1998; Jansen-Verbeke and van Rekom 1996, Garrod et al, 2002. The greater part of studies concentrate on tourism and social improvement of urban communities and districts, utilizing essential looks into and econometric -quantitative examination.…”

Section: Market Researchmentioning

confidence: 99%

Structural Marketing Pedagogy and Market Demarcation- Substituting Demographic Analysis

Sabharwal¹

2018

IJTSRD

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The reason for the paper is to introduce an auxiliary investigation of statistical surveying and target showcase division strategies in Place Marketing execution. The paper concentrates on city's inner and outside condition in smaller scale macroeconomical level, attempting to set up an extensive variety of essential inquiries concerning the arranging and the fruitful execution of Place Marketing The initial segment of the paper investigations Place Marketing as a vital system. The second and the third part at the part of statistical surveying and target showcase division in the Place Marketing process. The fourth part shows an auxiliary examination, by putting statistical surveying and target showcase division methodology into city's inward and outsid in an assortment of ranges of investigation. Moreover, some critical inquiries identified with every range and condition of examination are talked about. The article underpins that this structure is portrayed by adaptability since it can be utilized as a part of more particular research fields, for example, tourism, culture, development, business exercises, relaxation and diversion and so forth.

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Scanning museum visitors

Cited by 168 publications

References 6 publications

Industrial heritage: A nexus for sustainable tourism development

Industrial heritage: A nexus for sustainable tourism development

Museum Tourism 2.0: Experiences and Satisfaction with Shopping at the National Gallery in London

Structural Marketing Pedagogy and Market Demarcation- Substituting Demographic Analysis

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