We analyze the blowup (finite-time singularity) in inviscid shell models of convective turbulence. We show that the blowup exists and its internal structure undergoes a series of bifurcations under a change of shell model parameter. Various blowup structures are observed and explained, which vary from self-similar to periodic, quasi-periodic and chaotic regimes. Though the blowup takes sophisticated forms, its asymptotic small-scale structure is independent of initial conditions, i.e., universal. Finally, we discuss implications of the obtained results for the open problems of blowup in inviscid flows and for the theory of turbulence.