Scale to measure utility perception of mass media by the farm women

Lad, Anuradha Subhashrao; Deshmukh, P. R.; Kadam, R. P.

doi:10.15740/has/au/15.3/170-180

Cited by 2 publications

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“…Whereas 42.50 percent of the respondents suggested to mandatory to register the trees on the embankment through E-Peek Pahani mobile app should be done. The findings of the study are in line with the findings of Lad (2014) [3] , Mangal Shinde (2016) [2] and Pawar et al (2020) [1] . www.extensionjournal.com…”

Section: Suggestions Of the Respondents About Improvement In E-peek P...supporting

confidence: 91%

Utility of e-peek pahani mobile app as perceived by the user farmers

Zinzade,

Kapse,

Kadam

et al. 2024

Int. J. Agric. Extension Social Dev.

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The present study was undertaken with objectives to find out the utility of E-Peek Pahani mobile app as perceived by users and to find out the problems faced by the user's farmer in usages of E-Peek Pahani mobile app and to invite their suggestions for its improvement. A total 120 respondents were selected as sample respondents for the study. Ex-post-facto research design was used for the research study. Data was gathered using a well-structured interview classified and tabulated. Statistical tools such as frequency, percentage, mean, and standard deviation were used to interpret and draw conclusions. The study reveals a medium level of utility perception among the majority (48.33%), with significant percentages finding the app useful for various agricultural operations. However, challenges such as lack of knowledge on app usage (61.67%), insufficient mobile-app grievance redressal centers (58.33%), and issues with network connectivity (49.17%) and power supply (48.33%) were identified as major impediments. Suggestions for improvement include updating the app for faster operation, organizing hands-on training, providing pictorial usage guides, extending the self-correction facility for crop registration, and mandating the registration of trees on embankments. The findings highlight the need for targeted interventions to enhance the usability and effectiveness of the E-Peek Pahani app, aiming for greater adoption and satisfaction among farmers.

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Section: Suggestions Of the Respondents About Improvement In E-peek P...supporting

confidence: 91%

Utility of e-peek pahani mobile app as perceived by the user farmers

Zinzade,

Kapse,

Kadam

et al. 2024

Int. J. Agric. Extension Social Dev.

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show abstract

“…Also involvement of more people of family together in farming thus, reducing their time to interact with newspaper. The fi nding for family size was in line with Lad (2014). Social participation : Social participation of the farmer readers was found to be non-signifi cant and positively related with the utility perception of agricultural information published in the newspaper.…”

Section: Resultssupporting

confidence: 53%

Correlates of Utility Perception of Agricultural Information by Farmer Readers

Pathak¹

2022

irjee

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The present age may be considered as information age as information is accepted as an important resource in this century. It may be described as a stimulating factor for the new processes and outcomes. Newspaper is arguably one of the most cost-eff ective and appropriate media to transfer agricultural information. Many studies have also shown that newspaper is the most popular source of getting latest agricultural information and it has an important credibility element. The present study was conducted in Kumaon division of Uttarakhand. The data for the study was collected by personally visiting the farmer readers with the help of a structured interview schedule to assess the correlates of utility perception of agricultural information and farmers. Variables under study were age, education, family size, annual income, land holding, social participation, extension contact, scientifi c orientation, leisure time, innovativeness, and mass media exposure. Four variables viz., education (0.410), leisure time (0.355), scientifi c orientation (0.455) and mass media exposure (0.517) were found to have a signifi cant relationship with perceived utility. It was also found that independent variables under study were aff ecting only 46.29 per cent (R2 = 0.4629) to the perceived utility of the farmers for the information published.

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Scale to measure utility perception of mass media by the farm women

Cited by 2 publications

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Utility of e-peek pahani mobile app as perceived by the user farmers

Utility of e-peek pahani mobile app as perceived by the user farmers

Correlates of Utility Perception of Agricultural Information by Farmer Readers

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