Savoring Post-Conflict: Cause-Related Marketing Influencing Colombian Fruit Taste Expectation and Product Evaluation

Arboleda, Ana M.; Manfredi, Luciana; Arroyo, Christian

doi:10.1080/08974438.2021.1988795

Cited by 3 publications

(3 citation statements)

References 62 publications

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“…The claims were inspired by the taxonomy created by Jones et al (2007) and the domains proposed by Sen and Bhattacharya (2001). In addition, we included two claims in relation to local Colombian issues (8 and 9): replacing illicit crops and employing demobilized military personnel are issues related to social conflict taking place in Colombian rural and agricultural areas and thus influence the perception of agricultural products (Arboleda et al, 2021).…”

Section: Conditions and Proceduresmentioning

confidence: 99%

Support farmers: sustainability claims that influence moral satisfaction and purchase intention

Arboleda,

Pilar

2024

ARLA

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PurposeThis paper evaluates consumers' responses to claims regarding fruit sustainability. The authors compared the effects of this factor on consumers' moral satisfaction and purchase intention with respect to 12 sustainability claims.Design/methodology/approachA mixed-model experiment was conducted with seven fruits (i.e. guava, pineapple, red apple, green apple, red grape, green grape and avocado) to evaluate the effects of the 12 sustainability claims on purchase intention through moral satisfaction, relative to a control condition.FindingsThe results show that claims of supporting local farmers are those that move consumers the most. Claims regarding local farmers' production positively affect moral satisfaction and purchase intention.Practical implicationsThis paper takes a consumer behavior approach to sustainability, enabling organizations to consider consumer behavior outcomes that could affect their strategic investments and commitment to social responsibility.Originality/valueFood-related studies have not produced consistent results with respect to the relevance that sustainability claims have for consumers. This study differs from previous studies, as it focuses on fruit, a product that is important for social and environmental sustainability issues. This study demonstrates that, in the case of fruit, sustainability arguments are meaningful to young consumers through the mediating effect of moral satisfaction. Thus, the effect of claims is predicted by the meaning these arguments have for the consumer.

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Section: Conditions and Proceduresmentioning

confidence: 99%

Support farmers: sustainability claims that influence moral satisfaction and purchase intention

Arboleda,

Pilar

2024

ARLA

Self Cite

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“…In addition, Arboleda et al (2022) pointed out that the development of electronic banking platform business is closely related to the innovation of mobile terminal technology. Users need to complete some banking operations on their mobile phones.…”

Section: H1mentioning

confidence: 99%

“…Users need to complete some banking operations on their mobile phones. The lower the difficulty of the process, the higher the user satisfaction (Arboleda et al, 2022).…”

Section: H1mentioning

confidence: 99%

The UTAUT Model in the Adoption of E-Learning Technology

Jin¹

2023

Journal of Organizational and End User Computing

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To provide strategies for developing and optimising e-learning technology, this paper conducts research on the e-banking platform based on e-learning technology. Firstly, this paper points out the technical content of the electronic banking platform. Secondly, based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, empirical analysis is conducted on the influencing factors of user willingness to use electronic banking platforms, including the introduction, construction, hypothesis formulation, selection of indicator variables, and questionnaire design. Finally, the results of empirical analysis are explored. The result shows that: (1) The Cronbach's α values of the sub-scales of the questionnaire designed are all greater than 0.7, and the load of different factors in each dimension of the scale is more significant than 0.5. (2) Perceived risk has the highest average among all influencing factors, with a value of 4.13. (3) AMOS (Analysis of Moment Structure) 21.0 was calculated using a standardized path coefficient similar to the model.

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Post-conflict marketing: the role of former conflict stakeholder on post-conflict product/service valuation across countries

Rodriguez,

Reinoso-Carvalho,

Motoki

et al. 2024

ARLA

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PurposeThis research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid increasing global conflicts.Design/methodology/approachDrawing from the theories of social egalitarianism and consumer discrimination, the study explored the moderating influence of conflict stakeholder on consumer willingness to pay (WTP). Understanding such stakeholder roles underscores post-conflict marketing's potential for economic growth and stability. Two experiments assessed the WTP, WTP a premium price and expected attractiveness of strategic products and services developed by key stakeholders (ex-guerrilla, ex-paramilitaries, ex-militaries, victims and other citizens) in the Colombian post-conflict context among both local (Colombian) and foreign (Japanese) consumers.FindingsResults revealed that products associated with victims consistently received higher ratings. A notable contrast emerged as Japanese consumers favoured products of victims over those of regular citizens while rating offerings from ex-paramilitary and retired military stakeholders similarly, unlike their Colombian counterparts.Research limitations/implicationsThe study acknowledges limitations regarding participants' geographic location and experimental design, providing insights for future research and potential refinements.Practical implicationsThe findings offer insights into the impact of consumer attitudes on post-conflict stakeholder entrepreneurship in foreign and local markets, thus contributing relevant knowledge to support market success.Originality/valueThis is the first study assessing the role of various post-conflict stakeholders in influencing consumer evaluations of products and services. Consequently, these findings contribute to the foundational understanding of post-conflict marketing and offer a benchmark for business development in conflict-affected areas.

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Savoring Post-Conflict: Cause-Related Marketing Influencing Colombian Fruit Taste Expectation and Product Evaluation

Cited by 3 publications

References 62 publications

Support farmers: sustainability claims that influence moral satisfaction and purchase intention

Support farmers: sustainability claims that influence moral satisfaction and purchase intention

The UTAUT Model in the Adoption of E-Learning Technology

Post-conflict marketing: the role of former conflict stakeholder on post-conflict product/service valuation across countries

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