Savoring and the experiential advantage: Savoring beliefs determine consumer happiness from experiential versus material purchases

Chu, Charlene K.

doi:10.1016/j.paid.2022.111636

Cited by 2 publications

(1 citation statement)

References 40 publications

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“…There is no standardized definition of this variable in the current literature (Dhiman and Kumar, 2023); however, this lack of a standard definition has positively influenced advances in our academic understanding of consumer happiness. Hence, many authors dedicate themselves to examining the role of hedonic and eudaimonic happiness in this construct (Chu, 2022).…”

Section: Conceptual Framework and Hypothesesmentioning

confidence: 99%

Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

Gutiérrez-Rodríguez,

Cuesta-Valiño,

Ravina-Ripoll

et al. 2023

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PurposeThe objective of this paper is to define a structural equation model (SEM) that examines how fashion consumers' expectations of consumer brand engagement (CBE) influence purchase intention, both directly and through consumer happiness as a mediator. For this purpose, the authors will develop the components of CBE and consumer happiness variables, whose relevance in the literature has increased considerably.Design/methodology/approachFor this purpose, a cross-sectional descriptive study was carried out by means of a survey developed on the basis of the scales found in the literature, with a sample of 1,296 consumers representative of the Spanish population. The method used to test the hypotheses was partial least squares SEM.FindingsThe results of this research indicate that both CBE and consumer happiness positively influence the purchase intention of fashion brands. In turn, the importance of the dimensions of the antecedent variables can be established.Research limitations/implicationsThe current research does not allow a longitudinal analysis of the consumption of fashion retailers. The findings of this scientific study provide a wealth of theoretical and practical information for managers to develop management models based on the sensory enjoyment of their consumers.Originality/valueOne of the novelties of this study is that it considers the consumer happiness variable and its dimensions in a consumer behavior model together with CBE.

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Section: Conceptual Framework and Hypothesesmentioning

confidence: 99%

Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

Gutiérrez-Rodríguez,

Cuesta-Valiño,

Ravina-Ripoll

et al. 2023

View full text Add to dashboard Cite

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Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases

Banerjee,

Minchael

2024

Psychology and Marketing

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People can identify as morning types or evening types. Research has shown that evening types are generally less happy and have a lower sense of well‐being. While there is limited research in consumer psychology on chronotypes, one question may be asked: Would they gain from the experiential advantage (where people elicit greater happiness from experiential vs. material purchases) and become happier? We find that evening types, in fact, elicit lower levels of happiness from their experiential purchases compared to morning types and, in effect, feel happier from their material purchases. Furthermore, this is because of the greater subjective distance they feel from their experiential purchases. This research contributes to our understanding of long‐term happiness in a significant section of society—evening types and also calls on researchers to explore the topic of evening chronotype happiness and well‐being in greater depth from a marketing perspective.

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Savoring and the experiential advantage: Savoring beliefs determine consumer happiness from experiential versus material purchases

Cited by 2 publications

References 40 publications

Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

Purchase intention of fashion brand retailers: a journey through consumer engagement and happiness

Of happy larks and unhappy owls: Why morning versus evening types feel different levels of happiness from experiential versus material purchases

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