Saving water to save the environment: contrasting the effectiveness of environmental and monetary appeals in a residential water saving intervention

Tijs,; Karremans, Johan C.; Veling, Harm; Lange, M.A. de; Meegeren, P. van; Lion, René

doi:10.1080/15534510.2017.1333967

Cited by 18 publications

(8 citation statements)

References 34 publications

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“…To complement efficiency approaches, it is important to also have the intention or motive to conserve water (Russell and Knoeri, 2019). Environmental studies have established a strong correlation between people's behaviour towards the environment and their propensity to conserve water (Tijs et al, 2017;Willis et al, 2011;Aprile and Fiorillo, 2017).…”

Section: Psychosocial and Behavioural Determinantsmentioning

confidence: 99%

A review of household water demand management and consumption measurement

Abu-Bakar

Williams

Hallett

2021

Journal of Cleaner Production

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Section: Psychosocial and Behavioural Determinantsmentioning

confidence: 99%

A review of household water demand management and consumption measurement

Abu-Bakar

Williams

Hallett

2021

Journal of Cleaner Production

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“…This is in contrast to another study that relied on a financial appeal to reduce water use. In this case, participants were asked to develop a water savings plan and hang a reminder to save water in their shower: a blue water droplet stating "as soon as you see me in the shower, remember our goal: saving water to save money" (Tijs et al, 2017). Those receiving the financial appeal did not reduce their self-reported shower frequency.…”

Section: Motivation Componentsmentioning

confidence: 99%

Systematic Review of Household Water Conservation Interventions Using the Information–Motivation–Behavioral Skills Model

Ehret

Hodges

Kuehl

et al. 2020

Environment and Behavior

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Increasing droughts and water shortages are intensifying the need for residential water conservation. We identify and classify 24 water conservation studies using the information–motivation–behavioral skills (IMB) model by categorizing interventions based on content and water conservation effectiveness. This synthesis revealed several insights. First, all of the interventions used information, motivation, and/or behavioral skills, suggesting that water conservation interventions can be interpreted within the IMB framework. Second, interventions with two or more IMB components led to reductions in water usage, but the average effect sizes between different types of interventions were similar and there was a considerable range around these averages. To the extent that intervention effectiveness is driven by populations lacking specific IMB components, more elicitation research to identify gaps in specific populations could support greater effectiveness. Designing interventions explicitly with the IMB model would facilitate comparability across studies and could support a better understanding of water conservation interventions.

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“…Albertarelli et al (2018) indirectly evoke emotions through entertainment by implementing a water conservation game to induce behavioural change [99]. Tijs et al (2017) indirectly evokes emotions through environmental and monetary appeal and reported that environmental appeals led to a larger reduction in showering frequency than monetary appeals [100].…”

Section: The Missing Element: Emotional Appealmentioning

confidence: 99%

Effective Communication for Water Resilient Communities: A Conceptual Framework

Bakar

Proverbs

et al. 2021

Water

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Communication campaigns to promote the importance of water as a vital but limited resource have evolved in many ways. Nowadays, the resources, techniques and skills to deliver effective communication campaigns are far greater than ever before. Over the past decades, there has been a significant body of research towards improving water conservation campaign communication but with limited success in promoting more resilient behaviours on behalf of water consumers. While the media and technology have rapidly evolved and awareness among consumers may have increased, this has not been sufficient to make the communication effective in changing behaviour. Communications to promote resilience among consumers need to reach a wide audience, capture audiences’ attention, build awareness and motivate water consumers to consume water sustainably. This represents a subject in need of further theoretical and conceptual investigation. This research reviews various approaches to effective communication and through a synthesis of the concepts aims to present a new, socio-psychological water conservation conceptual framework. The present conceptual framework integrates emotional appeal, for use on social media platforms and in order to foster more water resilient communities. This framework represents a potentially major contribution in providing guidelines for water sectors to deliver effective video communications on social media platforms.

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Saving water to save the environment: contrasting the effectiveness of environmental and monetary appeals in a residential water saving intervention

Cited by 18 publications

References 34 publications

A review of household water demand management and consumption measurement

A review of household water demand management and consumption measurement

Systematic Review of Household Water Conservation Interventions Using the Information–Motivation–Behavioral Skills Model

Effective Communication for Water Resilient Communities: A Conceptual Framework

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