Satisfying visitors’ needs: What to resort to

Abstract

Method: This is an under-researched topic, yet the wide variety of resorts provides ample opportunities for investigation. This article identifies four important travel motives of resort visitors and provides insight into the importance of resort amenities by outlining five essential resort attributes.Results: This article finds that different resorts attract different markets, which influences the marketing and management opportunities of each resort. Conclusion:From the results, viable marketing and management recommendations are provided.

Destination competitiveness and marketing strategies among resorts business in Occidental Mindoro

“…By analyzing the competitiveness inputs on its marketing strategy, it will also identify major issues of destination competitiveness and sustainability (Paunovic et al, 2020). Analyzing the competitiveness and marketing strategies of the resorts in a destination will help the whole destination itself to level up and provide the needed upgrades that will elevate the competitiveness as with resorts have played a pivotal role in tourism and can even be seen as the backbone of tourism (Viljoen et al, 2019).…”