Satisfaction level of consumers toward plastic money in Udham Singh Nagar district of Uttarakhand

Mishra, Sakshi; Vats, Aditi; Arya, Pooja

doi:10.5958/2454-552x.2022.00027.5

Cited by 1 publication

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“…The district lies between latitudes 24°39'49.09 ''N and 25°4'5.45'' N and longitudes 93°55'30'' E and 94°8'42'' E approximately (Anonymous, 2023). Mass media are the channels which are proved to be effective in disseminating information to a larger group of people in a shorter interval of time (Dash and Kumar, 2017). Extension contacts and the media play a significant role in the provision of helpful information to users through various sources and channels for the adoption of new technology that creates awareness and changes in farmers' attitudes for fostering speedy acceptance of agricultural advances (Singh et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

A Study on Mass Media Preferences and Constraints Faces by the Farmers in Imphal East District Manipur

Singh,

Prasad,

Chanu

et al. 2024

IJEP

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A research study was conducted during March–April, 2023 at Imphal East, Manipur, India to gain insights into the preferences and constraints of farmers concerning their utilization of mass media. Two blocks were select randomly and from each block two villages were selected randomly; a total 120 respondents were interviewed through structured scheduled. Mean, frequency, percentage and garret ranking method were used to analysis the data and to find out the appropriate result. The outcomes illuminated that, among the farmers, mobile phones emerged as the most favored mass media, trailed by television, radio, newspapers, and agricultural magazines. The major constraints faced by farmers in the case of television were a lack of market availability of suggested inputs (59.16%), a lack of use of a complex technical word (44.16%) in radio, a lack of use of a complex technical word (46.66%) in newspapers, no one subscribe to any farm magazine (94.16%) in farm magazines, and a lack of awareness of mobile applications related to agriculture (56.66%) on mobile phones. This study underscores the pivotal role of mass media in rural areas and highlights the challenges tied to specific mass media.

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Section: Introductionmentioning

confidence: 99%