Satirical political communication 2019 Indonesia’s presidential election on social media

Abstract

This study aims to reveal how satirical political communication by three kinds ofsocial media accounts that have a large followers in Indonesia in the theme of the 2019 Presidential Election. Using Van Dijk’s critical discourse analysis model, this study uncovered the discourse that underlies criticism of candidates for presidential and vice-presidential candidates 2019 on Youtube, Facebook, and Twitter. The research found Prabowo vs. Jokowi’s rap battle by skinnyindonesia24, nurhadi_aldo’s Instagram account, and #2019GantiPresiden as the most prominent accounts that distributed satire political communication. The owner of a social media account produces messages based on a lively and controversial issue on social media. Account #2019GantiPresiden even tendsto criticize incumbent candidates because they see that the mainstream media does not do its role. Nurhadi_aldo’s account manager sees sharp polarization between supporters of two pairs and tends to criticize controversial incumbent candidate programs. Skinnyindonesia24 reduces the polarization that is getting stronger by more balanced criticizing the competition of two presidential candidates through rap music. This study convinces that the nature of satirical political communication work efficiently because the content does not cross agreed-upon political boundaries and cultural spaces.Fokus penelitian ini ada pada komunikasi politik yang terjadi di platform media sosial selama pemilihan presiden 2019 di Indonesia. Menggunakan model analisis wacana kritis Van Dijk, penelitian ini mengungkap wacana yang mendasari kritik terhadap calon pasangan president dan wakil presiden 2019 di Facebook, Twitter, dan Youtube. Hasil penelitian menemukan pertarungan rap Prabowo vs Jokowi oleh skinnyindonesia24, akun Instagram nurhadi_aldo,dan #2019GantiPresiden sebagai akun paling menonjol yang mendistribusikan komunikasi politik sindiran. Sindiran dan humor dapat menjadi bentuk komunikasi politik bagi publik untuk mengritisi kandidat dengan aman. Pemilik akun media sosial memproduksi pesan berdasarkan isu yang ramai dan kontroversial di media sosial. Akun #2019GantiPresiden bahkan cenderung mengritisi kandidat petahana karena melihat tidak netralnya media mainstream dalam memberitakan para kandidat. Pengelola akun nurhadi_aldo melihat polarisasi yang tajam di antara pendukung dua pasangan dan cenderung mengritisi program-program kandidat petahana yang kontroversi. Uskinnyindonesia24 meredam polarisasi yang semakin kuat dengan lebih seimbang mengritisi persaingan dua kandidat calon presiden melalui musik rap. Studi ini menunjukkan bahwa sifat komunikasi politik satir memungkinkan untuk bekerja secara efisien karena konten dan kemasan ide tidak melewati batas politik yang disepakati dan ruang budaya.

The political satire of Mojok.co in the 2019 Indonesian election

“…The meeting of the political satire and new media nature combined with the political stigma becomes substantial and a tendentious subject of discussion. Satire becomes an alternative in political discussion ( Sujoko, 2020 ).…”

“…Image or graphic design is a communication medium that bridges information providers and the public ( Kenix, 2013 ). Due to the presence of alternative media that utilizes images as a medium of communication, political communication is not only dominated by the mainstream media ( Mahaswari, 2017 ; Sujoko, 2020 ). However, this has become a discourse that allows everyone to dialogue with critical reasoning ( Rill and Cardiel, 2013 ).…”

Identitas Jokowi dalam Pelantikan Presiden Periode 2014 & 2019 di Televisi

“…Kerendahan hati Jokowi sebagai komunikator tercermin dengan perilakunya yang tidak membatasi diri terhadap masyarakat. Komunikasi nonverbal Jokowi juga ditunjukkan dengan cara mencoba menempatkan diri setara dengan masyarakat lewat cara memandang, sentuhan, intonasi, dan gesture Jokowi (Sujoko, 2020) Penelitian ini memilih berita pelantikan periode 2014 dan 2019 yang dilaksanakan di Gedung MPR karena pelantikan ini sedang hangat dibicarakan oleh masyarakat diliput oleh media nasional dan Internasional. Adapun alasan memilih media TV One, Metro TV dan CNN Indonesia khususnya dalam pemberitaan pelantikan.…”

An Analysis of Fake Narratives on Social Media during 2019 Indonesian Presidential Election

“…The fierce campaign strategies to counter fake narratives attacks was not solely executed by the candidates but also relentless buzzers of each supporter who work 24/7 either individually or in group team (Wareza, 2019). Satire political contents emerged and went viral on social media, as responses among millennials of thickened polarization that includes the fictive Presidential candidate Nurhadi-Aldo ("dildo") and Prabowo VS Jokowi-Epic Rap Battles of Presidency (Sujoko, 2020).…”