Let G be a connected semisimple noncompact real Lie group and let ρ : G −→ SL(V ) be a representation on a finite dimensional vector space V over R, with ρ(G) closed in SL(V ). Identifying G with ρ(G), we assume there exists a K-invariant scalar product g such that G = K exp(p), where K = SO(V, g) ∩ G, p = Sym o (V, g) ∩ g and g denotes the Lie algebra of G. Here Sym o (V, g) denotes the set of symmetric endomorphisms with trace zero. Using the G-gradient map techniques we analyze the natural projective representation of G on P(V ).