Global Textile Encounters 2014
DOI: 10.2307/j.ctvh1dpz7.26
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Sari and the Narrative of Nation in 20th-Century India

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Cited by 3 publications
(5 citation statements)
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“…As part of this movement, women additionally represented idealised symbols of the ‘nation’ and ‘tradition’ that were distinct and superior to their Western counterparts (Chatterjee, 1993). The saree was central to this nationalist narrative, and the construction of womanhood and was ‘employed to create the persona of a “proper” Indian woman within the frame of increasingly gendered societal norms’ (Kawlra, 2014: 215). The highly ‘decorous’ (Loomba, 1997) and pan-Indian Nivi style of saree emerged as a ‘mark of an emancipated modern woman’ (Bhatia, 2003: 336) – who was ‘now increasingly educated and urbanized unlike her still “traditional”, often rural counterpart’ (Kawlra, 2014: 216).…”
Section: A Brief History Of the ‘Modern’ Saree And Online Saree Pactsmentioning
confidence: 99%
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“…As part of this movement, women additionally represented idealised symbols of the ‘nation’ and ‘tradition’ that were distinct and superior to their Western counterparts (Chatterjee, 1993). The saree was central to this nationalist narrative, and the construction of womanhood and was ‘employed to create the persona of a “proper” Indian woman within the frame of increasingly gendered societal norms’ (Kawlra, 2014: 215). The highly ‘decorous’ (Loomba, 1997) and pan-Indian Nivi style of saree emerged as a ‘mark of an emancipated modern woman’ (Bhatia, 2003: 336) – who was ‘now increasingly educated and urbanized unlike her still “traditional”, often rural counterpart’ (Kawlra, 2014: 216).…”
Section: A Brief History Of the ‘Modern’ Saree And Online Saree Pactsmentioning
confidence: 99%
“…The saree was central to this nationalist narrative, and the construction of womanhood and was ‘employed to create the persona of a “proper” Indian woman within the frame of increasingly gendered societal norms’ (Kawlra, 2014: 215). The highly ‘decorous’ (Loomba, 1997) and pan-Indian Nivi style of saree emerged as a ‘mark of an emancipated modern woman’ (Bhatia, 2003: 336) – who was ‘now increasingly educated and urbanized unlike her still “traditional”, often rural counterpart’ (Kawlra, 2014: 216). This national ideal of feminine beauty was further promoted and popularised by the indigenous print and visual culture of the time (Kawlra, 2014: 216).…”
Section: A Brief History Of the ‘Modern’ Saree And Online Saree Pactsmentioning
confidence: 99%
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“…Even when living abroad they are still proud and in love with their traditional clothes. The sari was vital to this project of the shaping of the modern Indian woman now increasingly educated and urbanized unlike her still 'traditional', often rural counterpart [18]. There are no fixed rules that determine formal clothes or not.…”
Section: Advances In Social Science Education and Humanities Researcmentioning
confidence: 99%
“…The nationalist dilemma of repudiating colonial narratives about Indian women (as oppressed, backward and victimized) whilst preserving the traditional, spiritual core of the nation (embodied in its women) was most visibly resolved in the matter of women’s dress, through the nationalization of the sari as a sartorial code for traditional feminine respectability (Bhatia, 2003). The nationalization of the Nivi sari (Banerjee and Miller, 2003; Kawlra, 2014) was further consolidated through cinema and popular culture in urban India (Ramamurthy, 2008; Tu, 2009). Women, as custodians of domestic life and consumers, were ripe targets for nationalist messages about the morality of consumption practices (Tusan, 2003).…”
Section: Nationalism Womanhood and The Discourse Of ‘Crafts Difference’mentioning
confidence: 99%