Sampling: The Selection of Cases for Culturally Comparative Psychological Research

Boehnke, Klaus; Lietz, Petra; Schreier, Margrit; Wilhelm, Adalbert F. X.

doi:10.1017/cbo9780511779381.007

Cited by 65 publications

(35 citation statements)

References 19 publications

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“…The experiment was performed on the campus of two universities in Southern Taiwan. As an experimental research, convenience sampling approach was adopted by this present study as many other experimental studies did, however, convenience sampling would potentially have biased samples (Boehnke et al, 2011). Therefore, in this present study, participant recruitment information was posted a social network platform, including clear guidelines on the participation requirements, i.e.…”

Section: Research Methodology 31 Participantsmentioning

confidence: 99%

Music and wine tasting: an experimental neuromarketing study

Hsu

Chen

2019

BFJ

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Purpose Music has a priming effect on product selection. The purpose of this paper is to extend the current understanding on this issue using an experimental design incorporating behavioural and brainwave data. Design/methodology/approach An experiment with 40 participants was conducted to explore how and why wine tasting preferences would be primed by different genres of musical stimuli. Electroencephalographic measurement was adopted to measure participant brainwave activity in two experiments, each involving two rounds of wine tasting, and the treatment was administered between the two rounds. Findings Significant associations between the musical stimulus genre and participant change in wine selection were found, and the musical stimuli resulted in different brainwave activities because participant β and γ wave activities significantly differed in the first and second wine tasting rounds. Correlational analyses indicated that α, β and γ wave activities generated by the musical stimuli were significantly but negatively correlated with α wave activity. α wave activity in the musical stimulus phases was significantly negatively correlated with β wave activity in the second round of wine tasting, and the other associations were significant and positive. Originality/value This study highlighted the priming effect of musical stimuli in wine tasting. Empirical evidence derived from experimental research was analysed with behavioural and brainwave data. This study’s original contribution is that it explored wine tasting preferences from a neuromarketing perspective. The results of this study can provide empirical evidence on how to effectively use music in marketing strategies.

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Section: Research Methodology 31 Participantsmentioning

confidence: 99%

Music and wine tasting: an experimental neuromarketing study

Hsu

Chen

2019

BFJ

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“…However, this assumption may be invalid; for example, college education quality and enrolment rates in developed and developing countries differ significantly, which can introduce selection biases in the sampling process. To minimize sampling bias, Boehnke, Lietz, Schreier, and Wilhelm (2011) suggested that the sampling of cultures should be guided by research goals (e.g., select heterogeneous cultures if the goal is to establish cross-cultural similarity and homogenous cultures if looking for cultural differences). When participants are recruited using convenience sampling, the generalization of findings to their population can be problematic; the distribution of the target variable is to guide optimal sampling.…”

Section: Sample Biasmentioning

confidence: 99%

Bias and Equivalence in Cross-Cultural Research

He¹,

Vijver²

2012

Online Readings in Psychology and Culture

254

175

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“…Most experimental studies have used convenience samples rather than random probability sampling or more diverse samples. Although this practice is common in the field of psychology and behavior sciences more generally, some may question the generalizability of the intervention effects (Boehnke, Lietz, Schreier, & Wilhelm, 2011; Henrich, Heine, & Norenzayan, 2010). While this is a possible concern, we believe that these positive findings on a thin slice of humanity demonstrate that interventions can work.…”

Section: Individual Level: Stability and Malleability Of Swbmentioning

confidence: 99%

Promoting happiness: The malleability of individual and societal subjective wellbeing

Tay

Kuykendall

2013

Int J Psychol

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Is it possible to enhance the subjective wellbeing of individuals and societies? If so, what are the mental health interventions and economic mechanisms by which subjective wellbeing could be enhanced? We address these questions in our review of the literature on subjective wellbeing. Research now shows that although subjective wellbeing is heritable and stable, it can change substantially over time. Long-term changes can be affected by positive or negative life events; subjective wellbeing interventions have also proved to be effective for boosting wellbeing for as long as six months. At the societal level, economic factors matter for the subjective wellbeing of citizens. Economic wealth is shown to be a predictor of societal wellbeing across countries and over time. Also, high unemployment severely lowers the wellbeing of individuals and has spillover effects on other societal members, such as the employed. Given the weight of evidence, we are optimistic that subjective wellbeing can be enhanced. For practitioners, policy makers, and economists interested in the wellbeing of individuals, we propose that these findings have implications for mental health practice and economic policies. Future research and methodological issues are discussed.

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Sampling: The Selection of Cases for Culturally Comparative Psychological Research

Cited by 65 publications

References 19 publications

Music and wine tasting: an experimental neuromarketing study

Music and wine tasting: an experimental neuromarketing study

Bias and Equivalence in Cross-Cultural Research

Promoting happiness: The malleability of individual and societal subjective wellbeing

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