In this experimental study we investigated how people aggregate two sets of signals about the state of the world to reach a single probability judgment. The signal sets may differ in the way signals are presented, in their number as well as their quality. By varying the presentation mode of the signals we investigated how people deal with segregated and aggregated evidence. We investigated whether subjects sufficiently take into account weight (number of signals), strength (composition) and quality of the information provided. The results indicate that consideration of the weight and strength of signals strongly depends on the type of their presentation. Particular patterns can be identified which determine if weight and/or strength are either under-or overweighted.
JEL C25, C91, D8Keywords: weight and strength of information, Bayes' rule, heuristics 1 Imagine you are in a situation where you want to update your initial beliefs based upon a variety of information sources. For instance, one such situation would be if you wanted to assess the probability of the stock market going up the next trading day given such information as research reports, market prices and colleagues' opinions. The question is how to evaluate the existing evidence and how to combine these multiple pieces of evidence coming from different sources in order to reach a single probability judgment.In many situations, it is possible to distinguish a set of available evidence by the dimensions of extremeness (strength), credibility (weight) and quality of the pieces it consists of. For example, strength can refer to the proportion of colleagues who think that the market will go up the next day; weight can refer to the total number of opinions and quality can refer to the knowledge of a specific colleague. Hence, strength expresses how representative the evidence is of a specific hypothesis, whereas weight expresses its statistical reliability and quality expresses the reliability of a single observation.Another important distinction is whether evidence represents already aggregated information or whether evidence just consists of multiple pieces of information which still have to be aggregated. Market prices, for example, can be viewed as the aggregated opinions of all market participants; a set of opinions from one's colleagues, however, still has to be aggregated to reach a judgment.All these characteristics, i.e. strength, weight and quality as well as whether evidence is already aggregated or not, affect posterior beliefs which are determined based on all available sources of information. For instance, a posteriori beliefs should not only be based on the fact that all colleagues think that the market will go up but it is also important to incorporate the aspect of how many colleagues express this opinion, as larger samples allow for more reliable inference.Thus, it certainly makes a difference if just one or two colleagues express this opinion or the 2 entire research department does. Furthermore, it is also important to consider how ...