In recent years, the results of several studies, including Human Immunodeficiency Virus (HIV) Prevention Trials Network (HPTN) 052, 1 Strategic Timing of Antiretroviral Treatment (START), 2 and Trial of Early Antiretrovirals and Isoniazid Preventive Therapy in Africa (TEMPRANO), 3 have rapidly changed the global approach to HIV treatment and have raised the possibility of ending AIDS by 2030. These 3 studies demonstrated that HIVinfected persons with viral suppression receiving antiretroviral therapy (ART) do not transmit HIV to their uninfected sex partners, 1 and that initiating ART resulted in net health benefits to HIV-infected persons in high-income and lowincome countries regardless of CD4 lymphocyte count. 2,3 In sum, ART has been shown to be beneficial for individual and public health and that "treatment is prevention."In response to the scientific evidence that treatment is prevention, in 2014 the Joint United Nations Programme on HIV/AIDS (UNAIDS) issued a call to action known as 90-90-90. This initiative set ambitious targets to be reached by 2020: 90% of all persons living with HIV will know their status; of these, 90% will receive antiretroviral therapy (ART); and 90% of those receiving therapy will have HIV viral suppression. As a result, 73% of all people living with HIV will achieve viral suppression, a 2-fold to 3-fold increase from estimates of suppression in 2014. 4 Soon after, in 2015, WHO recommended treatment for all HIV-infected persons regardless of CD4 cell count. 5 When 90-90-90 was launched, despite the rapid scale-up of ART globally, many were skeptical that these goals could be reached, due in part to the level funding environment that threatened to slow the pace of the response. In 2015, with only 5 years to reach 90-90-90, UNAIDS estimated that although 17 million people were receiving ART globally, only 57% of people living with HIV knew their HIV status, 46% were receiving ART, and 38% had achieved HIV viral suppression. 6 Innovative, cost-effective, proven, and scalable strategies are needed if the 90-90-90 goal is to be met.The percentage of people aware of their HIV status varies widely between countries. Among countries with more robust HIV testing programs, close to 90% of people with HIV infection are aware of their HIV status, whereas in other regions (ie, West and Central Africa, North Africa, and the Middle East), less than 40% are aware of their HIV status. All subsequent steps in the 90-90-90 campaign depend on maximizing testing, which is critically important. For this reason, in fiscal year 2015, the President's Emergency Plan