Circadian (24 h) and other period rhythms possess a key role in biological activities and processes. Evolving ideas from the scientific field of chronobiology, the study of biological rhythms, which has been dominating medical teaching, research, and practise for a significant portion of the 20 th century, they are now challenging the concept of homeostasis, or consistency of the internal milieu. Rhythms of the circadian cycle in the physiology of the gastrointestinal system, critical organs, and body tissues may result in changes in the pharmacokinetics and effects of treatments depending on the time they are administered. As a result, the pharmacokinetics and dynamics of the same medication taken in the same dose and under the same circumstances in the morning and evening may differ. Chronotherapy, or enhancing the effectiveness and safety of pharmaceuticals by distributing their concentrations over the course of a day in synchrony with the biological rhythms that determine disease, is now possible due to new advances in technology. Chronotherapy aids in the control and prevention of disease.