Salient antecedents of mobile shopping intentions: Media dependency, fashion/brand interest and peer influence

Hahn, Kim; Kim, Jihyun

doi:10.1080/20932685.2013.817140

Cited by 28 publications

(21 citation statements)

References 71 publications

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“…Given that the internet, mobile devices, and e-commerce are resources for attaining consumer information, MDT has been applied in various marketing contexts. Scholars have explored such issues as the significance of the internet as a source of information and entertainment (Riffe, Lacy, & Varouhakis, 2008), consumers' behavior in ecommerce for apparel goods (e.g., Kim & Park, 2005;Lee & Kim, 2011), consumer behavior in mobile commerce for fashion products (e.g., Kim, Jin, & Park, 2009;Lee & Kim, 2011), purchase process stages in which mobile devices are utilized (Holmes et al, 2013), as well as behavioral intentions toward mobile shopping and mobile marketing messages (Hahn & Kim, 2013).…”

Section: Media Dependence Theorymentioning

confidence: 99%

Under the sway of a mobile device during an in‐store shopping experience

Rippé

Weisfeld‐Spolter

Yurova

et al. 2017

Psychology and Marketing

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Mobile device technology is transforming the retail shopping experience. Today's consumers are mobile dependent, preferring to consult with their phone, instead of using the salesperson, while shopping at the retail store. In the absence of literature investigating how the salesperson might sell to this omni‐channel, mobile‐connected consumer, this paper proposes a conceptual model and tests its proposed linkages. The empirically tested model presents a dyadic view of the omni‐channel consumer and the salesperson. Uniquely contributing to the omni‐channel and marketing literature, samples from an emerging economy (India) and developed (United States) economy represent the contexts. Specifically, the research examines the salesperson's role in selling to a mobile‐dependent consumer who uses mobile technology to search for information during the sales meeting. Findings show that adaptive selling can affect purchase intention and customer predisposition to comply with salesperson input. Results also reveal how perceived control, mobile dependence, and customer predisposition to comply with mobile device input affect purchase intention. Managerial and research implications specifically appropriate for the omni‐consumer retail setting are offered.

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Section: Media Dependence Theorymentioning

confidence: 99%

Under the sway of a mobile device during an in‐store shopping experience

Rippé

Weisfeld‐Spolter

Yurova

et al. 2017

Psychology and Marketing

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“…The popularity of mobile devices has resulted in the proliferation of many emergent retailing platforms (Hahn & Kim, 2013). A Mobile E-catalog (MEC) 1 is an application, more commonly known as an "app", that turns a tablet or smartphone into a virtual retail catalog, allowing consumers to make transactions while they browse catalog pages within the application.…”

Section: Introductionmentioning

confidence: 99%

Fashion innovativeness, information technology innovativeness, and prior experience as factors influencing adoption of apparel mobile E-catalogs

Jai

Tung

2015

Journal of Global Fashion Marketing

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The popularity of mobile devices has resulted in the proliferation of many emergent retailing platforms. One of the new inventions in the fields of mobile commerce and catalog shopping is mobile e-catalog apps. This study examines a causal model of how two aspects of domain-specific innovativeness -Fashion Innovativeness (FI) and Information Technology Innovativeness (ITI) -and prior experiences influence consumers' decisions regarding the adoption of a new shopping platform: apparel Mobile E-catalog (MEC). A total of 217 usable responses were collected from US adult tablet users. The results indicate that respondents who have higher levels of FI and ITI and shop online more frequently have elevated Mobile E-catalog adoption intention. A post hoc analysis showed that 50% of the respondents were reluctant to unsubscribe from print catalogs, even when tablet versions of the catalogs were available. Findings suggest that US tablet users are not ready to suspend their use of print catalogs and switch solely to e-catalog versions. Therefore, providing both options to consumers may be a more effective strategy.

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“…Individuals may need to observe this phenomenon from the viewpoint of teleological philosophies, considering reports that girls tend to be more sexually aggressive and experimental at earlier ages when they are exposed to sexual imagery in advertising (English, 2003). Indeed, the pervasive usage of mobile phones among younger generations may further the negative impact of controversial advertisements due to younger people's greater media dependency (Hahn & Kim, 2013). Based on the findings of Yan et al (2010), AA should create new ideas in marketing and advertising in consideration of negative consumer opinions, or focus on its advertising claim of sweatshop-free labor practices without resorting to sexual appeal.…”

Section: Conclusion and Managerial Implicationsmentioning

confidence: 98%