Sağlık Turizminde İletişim Stratejileri: Danimarka Örneği

Dinçer, Özgün; Serdaroğlu, H.Serhat

doi:10.32952/atauniiletisim.366002

Cited by 2 publications

(2 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In recent years, one of the factor that motivate people for travel is health (Şahin and Tuzlukaya, 2017).When we look at the old times, we can see the first examples of medical tourism as people living in tribes that are close to each other in terms of distance interacted among themselves for treatment purposes, since the means of communication were not developed (Tontuş, 2017a).Today, factors such as development of technology in all fields, diversification of health services, rapidly aging population and the transportation between countries becoming easier caused people to travel not only for sightseeing purposes, but also for health motivations. As a result of people traveling for protecting and improving their health, for treatment or getting rehabilitation, the concept of "Medical tourism" has recently become one of the highlighted concepts frequently quoted in global agenda (Aydın, 2012;Dinçer and Serdaroğlu, 2017) There are different definitions in the literature for the concept of medical tourism. Among these, Özsari and Karatana (2013) defined medical tourism as "any type of travel activity carried out for the primary objective of improving or protecting health, or finding a solution to a health problem."…”

Section: Literature Reviewmentioning

confidence: 99%

“…Besides, medical tourism make it possible for people to enjoy a holiday while being treated. The concept of medical tourism becomes important also as regards to being spread to a time period of twelve months in addition to seasonal coastal tourism (Dinçer and Serdaroğlu, 2017;Özsarı and Karatana, 2013;Tontuş, 2017b). Services offered in medical tourism are studied under four main headings.…”

Section: Literature Reviewmentioning

confidence: 99%

See 1 more Smart Citation

Investigation of the Studies Publishedon Wos Between 2013-2017 in the Field of Health Tourism Worldwide

Ulusoy

SARIÇOBAN

Ketrez³

2018

International Journal of Health Management and Tourism

View full text Add to dashboard Cite

The aim of this study, is to examine studies searched on WOS in the field of health tourism worldwide in the last five years in terms of different variables. The study's universe is made up of the WOS databases from 2013 to 2017 and includes studies with the words "health tourism"," medical tourism"," thermal tourism", "disabled tourism", " elderly tourism" and "spa-wellness". Only "research articles" were examined. In total 212 articles were identified, of which 160 were reached and examined according to criteria determined by the researchers. In the studies, which is reached as full text, "Medical Tourism" was the most commonly used keyword. It was determined that the studies were mostly published in 2015 (45) and English (149) was the commonly preferred language of the studies. It has been found that the studies conducted are mostly written by two authors (43) and the authors of all 160 studies mostly work in departments related to Health, Business Administration and Geography. Studies in the field of health tourism were made mostly in Malaysia (18), Korea (16) and Canada (13), respectively. In the studies examined, focus group interview / deep interview / interview technique (40) was used as a research method.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Investigation of the Studies Publishedon Wos Between 2013-2017 in the Field of Health Tourism Worldwide

Ulusoy

SARIÇOBAN

Ketrez³

2018

International Journal of Health Management and Tourism

View full text Add to dashboard Cite

show abstract

Promotion of Health Tourism and Evaluation of the Principles of Marketing of Health Services

Tontuş¹

2018

Journal of Multidisciplinary Academic Tourism

View full text Add to dashboard Cite

ÖZETSağlık turizmi sektörü diğer tüm sektörlerden farklı bir karakteristiğe sahiptir. Sağlık hizmeti; sunacak olan profesyoneller, sağlık hizmetini alacak olan hasta, ona uygulanacak olan tedavi türü, varsa yapılacak cerrahi müdahale türü, hizmetin fiyatı gibi birçok değişkene bağlıdır. Bu nedenlerle sağlık turizmi sektörü diğer tüm sektörlerden daha değişik dinamiklerle yürümektedir. Turizm sektörlerinde daha fazla pazar payına sahip olmak adına dünyanın birçok ülkesi farklı tanıtım kampanyaları yürütmektedir. Tanıtım kampanyaları, belirli bir hizmet almak için bireyleri istendik harekete yönlendiren faktörler arasında önemli rol oynamaktadır. Bir sağlık turizmi tanıtım kampanyasının temel amacı, "sağlık personelimizin tıbbi tecrübe ve bilimsel yetkinlikleri, hastanelerimizin teknolojik altyapı ve üstün hizmet düzeyleri" gibi kalite değerlerinin hedef kitlelere değişik iletişim metotları ile duyurulması, sonuç olarak ülkemiz lehine sağlık turizmi hareketliliği yaratılmasına çalışmaktır. Bu bağlamda, sağlık turizmi tanıtımı temel olarak sunulan sağlık hizmetlerinin tanıtımıdır. Sağlık turizminin genel ekonomik şartlardan diğer sektörlere göre daha az etkilenmesi, kalite ve fiyat odaklı olması, hastaların sağlık tesisi seçimini çoğu zaman görmeden yapması, uluslararası rekabet nedenleri ile stratejik olarak planlanmış tekrarlayan tanıtım kampanyaları önem arz etmektedir. Bu çalışmada ülkemizin sağlık turizmi konusunda yürütülen tanıtım ilkelerinin, araçlarının ve hedeflerinin, tanıtım ve pazarlanma yollarının irdelenmesi amaçlanmaktadır. ABSTRACTThe health tourism sector has different characteristics from all other sectors. It is important for health tourism that the expectations of people from health services are different, and that they have in need of different kinds of medical intervention and treatments. Medical tourism is actually a different kind of market with its specialized attributes. In tourism, all countries carry out different promotional campaigns to gain a greater market share. The activities, promotions, or groups of promotional campaigns play an important role among the factors that take action to get a particular service. The aim of the promotion of health tourism is to try to create a positive image in terms of guidance towards health care services in the country through the presentation, disclosure and announcement of values such as "medical experience, technological infrastructure and healthcare service facilities we have " to the international public. The promotion of health tourism is the publicity of the health services offered as a basis. Health tourism is less influenced by general economic conditions and individuals looks for quality firstly then price. Most patients prefer the health care facility without seeing it. Due to the intense competition environment, accurate publicity and informing are of great importance. In this study, publicity principles, tools and targets, promotion and marketing ways of health tourism for our country are examined.

show abstract

Sağlık Turizminde İletişim Stratejileri: Danimarka Örneği

Cited by 2 publications

References 3 publications

Investigation of the Studies Publishedon Wos Between 2013-2017 in the Field of Health Tourism Worldwide

Investigation of the Studies Publishedon Wos Between 2013-2017 in the Field of Health Tourism Worldwide

Promotion of Health Tourism and Evaluation of the Principles of Marketing of Health Services

Contact Info

Product

Resources

About