Abstract::
The nutraceutical industry has three main segments including herbal/natural products, dietary supplements and
functional foods. The dietary supplements market is preliminarily driven by the paradigm shift toward preventive health
management practices, amid rising healthcare costs and increasing burden of lifestyle diseases. Rise in healthcare expenditure, increased usage of nutraceuticals product as a substitute to prescription and OTC drugs and augmented demand
for nutritional diet are the major factors dr… Show more
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