Sacru și profan în atribuirea prenumelor din Țara Chioarului

Abstract

Abstract:The focus of this study is on the onomastic commodification of English lexical resources by Japanese manufacturers of writing instruments destined for both domestic and global markets. It proposes the notion of English-styled glocalization to account for a process of linguistic innovation that operates under distinctive commercial and linguistic constraints. It examines the key structural characteristics of English-styled names given to Japanese pen products in order to highlight the local adaptation of English in the world of product appellation. Keywords: Japanese commercial naming practices; English-derived product names for local and global merchandising; the glocalization of the onomastic landscape.