“…These values often lead individuals to behave as “devoted actors,” following a rule‐bound logic to do what is right regardless of risks or rewards, rather than a utilitarian logic of costs and benefits (Atran, ; Bennis, Medin, & Bartels, ). FMRI studies also show that sacred values activate regions of the brain that help process deontic rules, including the temporoparietal junction and anterior temporal lobe (Berns et al, ; Duc, Hanselmann, Boesiger, & Tanner, ; Kaplan et al, ). These findings indicate that sacred values are linked to deontological processing, which suggests that morally convicted attitudes are as well, although this connection remains to be tested.…”