Abstract:IntroductionCigarette package graphic health warning labels (GHWL) remain an important means of communicating serious smoking risks. There were significant delays in implementing them in different countries around the world, partly due to tobacco company resistance; additionally, the messages used differ considerably. We expected a reduced cognitive processing of the messages based on the duration since launch. In order to address this question we compared a London (4 years) vs Singapore (8 years exposed) coho… Show more
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