“…In recent years, the functionalisation of unreactive ortho arene CH bonds1 through transition‐metal‐catalysed directing‐group (DG) assisted strategies2 has been the subject of a number of intense investigations. Although numerous DGs comprising carboxylic,3a–d ester,3e carbonyl,3f–g sulfoximine,3h–i phosphinoxy,3j nitroso,3k ether,3l and heterocycle3m–o derivatives have been employed for regioselective arene CH olefination, reports involving the generation of a DG in situ and its transformation are scarce 4…”