“Russian Language Extension” in Media Discourse and Principles of Linguoecology

Abstract

Solzhenitsyn's formulation used in the title of the archaic lexis dictionary (Dictionary of the Russian Language Extension) contained the idea: "Archaisms very often do not deserve "premature death" and should be used in order to protect the Russian language from the harmful average standard". Solzhenitsyn's idea is believed not to be developed and followed. Meanwhile, the analysis of modern media shows that the best texts invariably include units not from central common lexis. Nowadays archaization and dearchaization of lexis are natural and active language processes. A characteristic feature of the Russian language development at the turn of the XX-XXI centuries is fairly considered to be the archaization of lexis that is objectively "chronologically stable". The article is devoted to the analysis of functions of archaic lexis in the media discourse from the point of view of modern linguistic ecology ideas. Archaisms are necessary for the modern language to nuance the thought, they are necessary as an opportunity to create a pathos media text, as a tropeic means with the widest range. Based on the modern media text the authors used communicative and pragmatic analysis study the role of archaic lexis in the creation of figurativeness and expressiveness.

Twentieth Anniversary of the Media Education Journal: Main Trends in Research

“…-"transformations" of language norms in media (Brusenskaya et al, 2023); -language means that makes it possible to express different connotations in media texts (Brusenskaya et al, 2023;Kulikova et al, 2021); -general criteria for the necessity of anglicisms in Russian media texts ; -conflictogenic units in modern media communication (Brusenskaya et al, 2022); -the phenomenon of tolerance in relation to the lexical, grammatical and ethical-linguistic standards of the modern Russian language (Kulikova, Barabash, 2022); -communicative practices of commercial corporate media (Semashkina, Khovanova, 2022); -the role of archaic lexis in the creation of figurativeness and expressiveness (Kulikova, Tedeeva, 2022); -the dynamics of pragmatic connotations depending on socio-cultural conditions ; -thepragmatic component of semantics and its role in media texts ; -rhetorical techniques through which the sender of a multimodal message seeks to attract the attention of the audience (Tyazhlov et al, 2021).…”

Grammar of Media and Features of the New Normativity

“…In the media language, different communicative strategies and tactics providing a perlocative effect are in demand (Fitzpatrick, 2018;Jang, Kim, 2018;Kulikova, Barabash, 2022;Kulikova, Tedeeva, 2022;Manca, 2020;Shin et al, 2022), and in good media, not only lexical means of implementing these strategies are used, but also more subtle signals such as grammatical means.…”