Russia Today’s strategy and effectiveness on YouTube

Tweeting the Russian revolution: RT’s #1917LIVE and social media re-enactments as public diplomacy

“…With this criticism, there has been little space or opportunity for an assessment of RT’s output, which may not be as homogeneous, or as state-controlled as it is often portrayed. Studies suggests that RT should be researched as an important actor in contemporary practices of Russian soft power and public diplomacy (Chatterje-Doody and Crilley, 2019; Hutchings et al, 2015; Miazhevich, 2018; Orttung and Nelson, 2019). RT operates in a rapidly changing international news media ecology with unpredictable and disruptive effects.…”

Kremlin Information Campaign in the Baltic States During the Covid-19 Pandemic Escalation of Spring 2020

“…RT's strategy is primarily aimed at Russian, English, Spanish and Arabic viewers. They have been successful in the first three languages, while the impact of their Arabic channels has been smaller (Orttung, Nelson, 2018). In 2012 the Internet Research Agency was founded in St. Petersburg.…”

Why are some websites researched more than others? A review of researh into the global top twenty

“…The business, economics, politics or law of YouTube has been studied, including its international cultural adaptation strategies (Mohan;Punathambekar, 2019), the The specificity of these examples nevertheless suggests that their results would not generalise easily and that YouTube cultures may be too varied to be investigated systematically It seems unlikely that the volume of research reflects the volume of use; Gmail is probably far more widely used than Google Scholar effectiveness of vlogger brand endorsements (Munnukka; Maity; Reinikainen; Luoma-aho, 2019; Xiao; Wang; Chan-Olmsted, 2018), social media advertising strategies (Feng; Xie, 2019), political advertisements (Sohal;Kaur, 2018), reactions to Russian political events (Ushkin, 2014) and Russia Today's YouTube programming strategy (Orttung;Nelson, 2019).…”